What does growth look like when AI is changing every week, paid traffic is evolving, and your business has to keep adapting in real time?
In this behind-the-scenes episode, Molly Pittman and John Grimshaw pull back the curtain on what Smart Marketer has been building, testing, and improving in 2026. From Axon/AppLovin and TikTok Shop to AEO, AI-powered creative, new software, and launching an ecommerce brand from scratch, this episode is a candid look at how Smart Marketer is thinking about the future.
You’ll hear why partnerships are becoming one of the biggest growth levers, why founder visibility matters more in the AI era, and why not every experiment needs to work in order for your business to keep moving forward.
“Not everything has to work. If everything is successful, you’re probably not doing enough.” – Molly Pittman
You Will Learn
- Why Smart Marketer is expanding beyond courses, agency services, and masterminds.
- How Axon/AppLovin is creating new paid traffic opportunities for DTC brands.
- Why TikTok Shop requires a different approach than traditional paid media.
- What AEO is and why AI search may become a major growth channel.
- How Smart Marketer is using AI to create more direct-response ad creative.
- Why partnerships can unlock faster business growth and new opportunities.
- What Molly and John are learning from launching an ecommerce brand from scratch.
- Why the info product space is not dead, but it is evolving.
- How to decide what to scale, what to cut, and where to focus next.
Links & Resources
- Smart Marketer: https://www.smartmarketer.com/
- Smart Marketer Free Trainings & Resources: https://smartmarketer.com/free-resources/
- Smart Marketer Agency: https://smartmarketeragency.com/
- Mentor Table:https://smartmarketer.com/mentor-table//
- AEO: https://aeo.co/
- Thumbstop: https://usethumbstop.ai/
- OmniSend (Sponsor):https://smartmarketer.com/omnisend (Use code SMART for 50% off your first three months)
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