In this episode of the Smart Marketer Podcast, Molly Pittman, CEO of Smart Marketer, and Denis Paskalev, Director of Advertising, answer real questions from marketers navigating the shift in Meta ads, starting with one of the biggest concerns right now: can small businesses still win?
They break down the reality behind creative demands, including whether you really need dozens of new ads every week, and what actually drives performance when budgets are limited.
“The information that we give you are our best practices of what we see in terms of companies that are growing really quickly.” – Molly Pittman
If you’re trying to simplify your Meta strategy and get better results without overcomplicating things, this episode will give you a practical path forward.
You Will Learn:
- Why Meta ads still work for small businesses with limited budgets
- The truth about needing large volumes of creative
- How to approach campaign structure without overcomplicating it
- When to consolidate campaigns versus splitting them for more control
- Why your offer matters more than your campaign setup
- Creative lead generation strategies beyond “get a quote”
- How to structure campaigns for local service businesses
- Ways to target local audiences and avoid wasted spend
- How to think about lifetime value when running local ads
Links & Resources
- Smart Marketer
- Smart Marketer Agency
- Molly Pittman
- Omnisend (Smart Marketer Exclusive Offer)
Use code SMART for 50 percent off your first three months
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