What if increasing your average order value starts with something simpler than a new ad strategy or funnel?
In this episode, we’re giving you a look inside Mentor Table, Smart Marketer’s private mastermind and coaching community for established ecommerce founders and their teams.
Smart Marketer Founder Ezra Firestone uses Overtone and his other brands to show how expanding your product lineup creates more opportunities to increase the value of every customer. He breaks down basket builders, bundles, cross-sells, buy-more-save-more offers, and the merchandising strategies he’s using across ecommerce and retail.
“You gotta be launching product. You gotta be upselling and cross selling, and you gotta be launching products that are relevant to your current lineup.”
– Ezra Firestone
Ezra also gets into the details of product-page merchandising, including why your image carousel matters so much, how badges and infographics can help communicate an offer, and how simple product recommendation quizzes can move shoppers closer to a purchase.
If you have a product that’s already working and you’re wondering where the next layer of growth comes from, this episode gives you plenty of ideas to test.
You Will Learn
- What Ezra means by a “basket builder”
- Why expanding your product lineup can create new growth opportunities
- How smaller, high-margin products can increase basket size
- How bundles and buy-more-save-more offers can increase AOV
- Why Ezra uses cross-sells and frequently-bought-together offers
- How Overtone approaches packaging and merchandising for retail
- Why product-page carousels deserve more attention
- How to use badges, infographics, and sales videos on your PDP
- Why Ezra thinks ecommerce brands should learn from Amazon product pages
- How short product recommendation quizzes can create micro-commitments and move shoppers toward checkout
Links & Resources
- Smart Marketer: smartmarketer.com
- Smart Marketer Free Trainings & Resources: smartmarketer.com/free-resources
- Smart Marketer Agency: smartmarketeragency.com
- Mentor Table: smartmarketer.com/mentor-table
- Omnisend Sponsor Offer: smartmarketer.com/omnisend
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