What happens when you migrate to Omnisend? In this episode, John Grimshaw sits down with Ezra Firestone and Omnisend’s CEO, Rytis Lauris, to share the behind-the-scenes story of SafeSleeve’s first 60 days on the platform.
Spoiler: Just by migrating to Omnisend, before adding any new automations or campaigns, SafeSleeve projected an additional $100,000 in annual revenue.
“If you’re doing under 25 to 30% of your revenue from email, you ain’t working hard enough.” – Ezra Firestone
You Will Learn:
- Why SafeSleeve was only getting 8% of revenue from email (and how they fixed it)
- The exact steps Smart Marketer used to migrate seamlessly to Omnisend
- How cleaning disengaged contacts and bots improved deliverability and engagement
- Why a “warming campaign” can skyrocket your click rates
- The power of automations and why 2% of traffic often drives 37% of orders
- How brands can realistically hit 25–30% of revenue from email and SMS
- What’s next: AI-driven automations and real human storytelling
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