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Protecting Your Brand in 2025 – SMS Compliance, Copycat Stores & Strategic Defense

What happens when a new law could cost you $10K… or worse, someone clones your website and starts stealing your customers?

In this exclusive Mentor Table session, John Grimshaw and Molly Pittman tackle two major challenges facing DTC brands in 2025: new SMS compliance laws in Texas and a real-world case study of how Antler Rings shut down a full-blown copycat website.

This episode gives you practical tools, mindset shifts, and proactive strategies to protect your brand—and your bottom line.

“We’re going to have to play more defense in general. It’s just easier for people to shortcut this stuff.” – John Grimshaw

You Will Learn:

  • What the Texas SMS law means for marketers
  • How to register for compliance and avoid fines
  • What to do when someone copies your website, product, or brand
  • The legal and technical steps Antler Rings used to shut down a scammer
  • Why branded keyword bidding is non-negotiable in 2025

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The Smart Marketer Show

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Email & SMS marketing so good, it's boring.

A preferred Smart Marketer partner.