Are you overthinking your campaign structure while missing what actually drives results?
In this episode of the Smart Marketer Podcast, Molly Pittman and Smart Marketer’s Director of Advertising, Denis Paskalev, continue the Meta Ads Q&A series, diving into retargeting, targeting strategy, and how the algorithm is really working in 2026.
From whether you still need separate retargeting campaigns to how creative is now doing the heavy lifting, this conversation breaks down where marketers should actually be focusing their time and energy.
“You don’t really need to have a separate retargeting campaign because the algorithm is going to do a lot of this.” – Denis Paskalev
You Will Learn:
- Whether Meta automatically handles retargeting inside consolidated campaigns
- When it actually makes sense to run separate retargeting campaigns
- Why broad targeting is becoming the default and what that means for your strategy
- How creative and ad copy now act as your primary targeting tools
- The role of messaging in attracting different customer avatars
- How Meta uses signals like visuals, text, and audio to find the right audience
- When to use interest targeting and why it may disappear soon
- Practical ways to research and validate customer avatars
- How to uncover new audiences using customer data, reviews, and competitors
Links & Resources
- Smart Marketer
- Free Meta Ads Mini Class – https://smartmarketer.com/meta-ads-mini-class-v3/
- Omnisend (Smart Marketer Exclusive Offer)
Use code SMART for 50 percent off your first three months
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