Marketing Mastery: Why it Takes a Village to be Great




Oftentimes, once you consider yourself a master of something, it’s common to think:

“I’ve learned it all, I don’t need any help, and now everyone should listen to me…”

But nothing could be further from the truth.

Once you think you’ve made it — when you’re all “high and mighty” up there in your “cat’s pajamas” — that’s when you’ve lost it.

The industry won’t stop changing just because you decided to stop learning.

Whether it’s the arrival of new advertising channels, new competition, new strategies, or new breakthroughs — in digital marketing, there’s always something more to learn.

That’s why for me, mastering something really means being a constant student of it.

All for One, and One for All

Now that you’ve mastered something — and I mean you really dug deep — now what?

Well, in my opinion, you still need support. We all do. Each of us, even at our best, is still only an expert in one or two fields.

That’s why I try to surround myself with people who are masters in areas that I’m not.

Consider my relationship with my wife Carrie, for example: I’m good at seeing the big picture, but I don’t see the little details very well.

But details are Carrie’s strength — she’s amazing at them — and that makes us good counterbalances for each other.

It Takes a Village to be Great

Your business isn’t much different from the example of Carrie and me.

The goal is to surround yourself with people who are experts in areas that you’re not.

I’m talking about masters like…

Colleen Taylor, my C.O.O. and lead Project Manager.

Molly Pittman, a leader in Messenger and Facebook traffic.

And Lindsay Marder, a great content creator and strategist.

Everytime this group gets together, new strategies are found, old problems are solved and everyone walks away with a win.

So my suggestion for you is to reach out and take advantage of the digital marketing community.

Go to an event this year, write a post in a Facebook group, finally email that person you met way back when…

Because learning from other experts is the easiest way to stay ahead of the game.

To show you what I mean, I recently did a Facebook Live with these three marketers where we reviewed the advertising, emails and product pages of Allbirds shoes, including:

  • How to better incorporate user-generated content
  • Missed opportunities in their automated emails
  • And why Allbirds is one of the best marketers today


It’s one of my most popular posts, and there’s a ton you can apply to your own business.

You can see our review of Allbirds here: Allbirds: How’d They Do?

Click Here For Video Transcript

Ezra: Oftentimes, when you reach a level of mastery at something or when people reach a level of mastery at something, they tend to…it’s common that they will think I’ve now learned it all. I don’t need any help. I don’t need any support. I’ve reached the pinnacle and everyone should listen to me. Once you think you’ve made it, once you’re all high and mighty and you think you’re the cat’s pajamas or the cat’s meow or however that goes, once you think you’re that, you’ve lost it because you’re always a student. There’s always more to learn. And it’s one of the reasons that I try to surround myself with folks who are awesome, who know a lot of stuff. Because like I have my specialties. I have my things I’m good at. But I also am aware of my blind spots of where I don’t see well.

For example, in my relationship with Carrie, I see the big picture really well, but I don’t see details very well. She sees details very well. So we are good counterbalances for one another. So to that end, I brought some friends today for Smart Marketer Live. We have…well, there they are, Colleen Taylor, ladies and gentlemen. Let’s give Colleen the mic real quick. I will also introduce you guys. I promise. Colleen is the COO here at Smart Marketer and Zipify apps. And she has a beautiful tapestry behind her. That’s like… [inaudible 00:01:21] you got to hold that up, Colleen. Hold the mic up, yeah.

Colleen: I was more concerned about like presenting like the Vanna White tapestry.

Ezra: So you can just say hello.

Colleen: Hello.

Ezra: That’s Colleen Taylor. Also we have, taking the mic from her, Molly Pittman, ladies and gentlemen.

Molly: Hello everybody.

Ezra: Facebook ads extraordinaire. We also have Lindsay Marder here.

Lindsay: Yeah. Now, I’m taking the mic.

Ezra: Lindsey Martyr, content marketing expert.

Lindsay: Hi, guys.

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