“Nobody cleans their room to make it not smell bad. They clean it so they can get that sense of a good smell.” – John Grimshaw
This episode is a deep dive into how Whym, a mystery travel company, revitalized an “outdated” industry by wrapping a brilliant offer around a simple service. John Grimshaw unpacks how surprise, novelty, and personalization create viral, high-converting experiences—and he shares his 5-part offer formula that you can use in any business.
If you’re tired of bland messaging and weak conversions, this one’s for you. Learn how to build offers that actually move people to buy.
You Will Learn:
- The 5 elements every great offer needs to connect and convert
- Why personalization + identity = performance gold in DTC
- How Whym makes “travel agents” cool again (and highly marketable)
- Why transformation matters more than features or price
- How to add surprise & delight to any offer—no matter your niche
Links & Resources:
- Whym Travel
- HYROS Attribution Tool
- Smart Marketer
- @smartmarketer on Instagram
- Connect with John Grimshaw
Serve the World Unselfishly and Profit!
Find Us On Apple Podcast Find us on Stitcher Find us on Spotify
