Retention is the engine behind sustainable growth, and it’s more important than ever in 2025. This is part 2 of a 4-part series on what’s working right now in direct-to-consumer marketing.
In this follow-up episode, Molly Pittman and John Grimshaw share four tactical retention and monetization strategies using email and SMS. These are the backend wins that help you convert more leads into buyers and get the most value from your list. If you want to engage customers, drive more revenue, and make your messages stand out in 2025, this one’s for you.
“You absolutely need to be thinking also, which emails get the most engagement. How do I find different destinations I can send people to besides collection pages, besides product pages, besides offer pages to get them interested.”
— John Grimshaw (11:54)
You Will Learn:
- How to increase email click rates post-iOS updates
- Why you should never end a promotion on a holiday
- The surprising results from testing email send times
- How to turn one email into multiple high-performing sends
- The role of SMS as both a reminder and a revenue driver
- What to include in your sale follow-up campaigns
Links & Resources:
- Smart Marketer – smartmarketer.com
- Smart Marketer Summer Sale – smartmarketer.com/summer
- Apply for AppLovin Beta – applovin.com/beta-application?cg_code=C658
- Omnisend – smartmarketer.com/omnisend
(Use coupon code “SMART” for 50% off your first 3 months)
Serve the World Unselfishly and Profit!
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