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How To Make High Converting UGC Ads

A lot goes into the storytelling of a great user-generated ad: Whether you’ve never used UGC ads before or tried to with under-whelming results, this episode will lay out the recipe and break down a process that is ‘blowing up’ for Smart Marketer’s Agency clients. Molly Pittman talks to Creative Manager Ben Bennet about a case study at the Smart Marketer Agency. Using this specific formula, one client’s UGC Ads actually quadrupled the business in just three weeks! Sounds good, right? Listen to hear about the script writing, the production, and the pitfalls you can avoid.

You Will Learn:

  • What makes a UCG Ad work?
  • How to frame a successful Ad- no matter the product
  • How long should you spend on the ‘call-out’ and the’ pain point’?
  • How to get the right kind of testimonial (questions to ask)


And More…




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Time Stamps:

00:00 “The act of using UGC is not what makes it work. It’s what is said and how you go about the production of the ad.” Molly Pittman

03:23 The Key To Marketing: Sell Something That People Actually Want

03:56 The First Step In Script Writing: Understand What The Product Actually offers.

“What you’re selling is the problem-solving nature of your product and not the product itself – and that could be hard for you to see because you’re in the weeds of your business all day long talking about the features.” Ben Bennett.

07:00 Step 2 In Script Writing – What big picture, thematic problems does this product solve? And who has that problem?

09:25 It’s time to produce your Ad: Here’s The Formula

“You don’t need a sales pitch. This is all a sales pitch in disguise”. Molly Pittman.

15:38 Show The Benefits Of Your Product By Showing the circumstances

17:30 How To Find The Right Person For The Ad

19:25 Where Flexible Use Content makes all the difference..

20:39 Final Words of Wisdom.

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