Smart Marketer Podcast

How Smart Marketers are Adapting to iOS 14 (Part 2)

by Heather Farrat

Do you have your preparedness checklist for iOS 14? In part 2 of this 2-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw get tactical. Big changes are coming from iOS 14 in Q1, and Facebook advertisers need to do a few simple things to minimize ad disruptions. In this episode, John and Molly wrap up by discussing the silver lining of the “iOS-ocalypse.” Namely, how advertisers with good fundamentals and tailored messaging can thrive by playing the long game.

You’ll Learn:

  • How many conversion events per domain Facebook is expected to allow
  • Why our hosts believe 2021 will be their best year yet
  • The 2 things you need if you want to be prepared for the coming changes
  • Which attribution windows we expect to disappear

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Timestamps:

0:00 We continue the conversation on one of the most talked about topics in marketing — Apple iOS 14.

1:10 Conversion limits are returning to FB, yet our hosts still expect to have their best year in 2021. Find out why they remain optimistic.

3:21 John shares when he believes Facebook will implement these new changes.

4:40 With Facebook doing most of the heavy lifting, here’s what you still need to monitor and manage.

5:28 Preparation Step #1 — Events will be domain specific. It’s super important to ensure you’ve verified your domain within your Facebook Business Manager.

6:27 Preparation Step #2 — Attribution windows are changing and some are sunsetting. It’s time to change the way you look at ads.

8:18 Now is not the time to give up on your ads. Adapting and changing expectations will be key in moving forward.

9:48 “It’s gonna be a really really good year for Facebook advertising” – John Grimshaw

11:06 Thanks for listening!

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