There are no “Hacks,” but there ARE strategies to make your Facebook Ad campaigns work for you post iOS.14.5, and we have them in this episode! You will hear Molly Pittman and the Senior Media Buyer at the Smart Marketer Agency, Vanessa Vega, have a conversation about ‘What’s Working Now.’ Listen for insights on Organically Informed Campaigns, the rising role of ACOS (and other powerful metrics), plus more on iOS-only campaigns and utilizing your comments section.
You Will Learn:
- The real value of social media (which marketers seem to miss).
- Exactly which metrics you should be looking at (and how often).
- What is ACOS (and why does it matter more than ever)?
- The first thing Molly looks at with her clients…
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Links to Join:
00:58 What To Expect From This Episode
01:17 Let’s Dive In
03:21 iOS-only campaigns
07:38 A Different Way To Think About Scale
11:37 Secondary Metrics That Give You A Guiding Light
13:28: What Should You Be Looking At (And What Exactly Is ACOS)?
15:54 ACOS Benchmarks
16:52 The First Thing Molly Looks At With A New Client
19:04 ROAS On Lead Magnet Funnels
21:41 What Other Metrics Should You Be Watching?
23:41 Look At The AOV Coming From Facebook
27:40 “It’s your competitive advantage, right? If you make more money in the first transaction, you can spend more to acquire that person, and you are less affected when ad costs rise.” Molly Pittman.
32:06 Organically Informed Campaigns
34:54 “If you have something that you want to test, you could put the simplest form of it on your social media, like a picture or something, and if it gains traction, you can turn it into a slideshow and then turn it into an actual developed video. And then, suddenly, you have what we were talking about earlier, which is Scale, right?” Vanessa Vega.
36:35 How To Utilize Your Comment Section To Scale Up!
Thank you so much for listening to this episode of the Smart Marketer podcast. If you enjoyed this episode, please leave us an honest review on @ApplePodcasts, and subscribe wherever you are listening.