What do eComm upsells and dog rescue have in common? More than you think.
In this special live recording from Smart Marketer Live’s VIP Mentor Table Day, Zach Dampier sits down with Brittany Casella, Head of Enterprise at Zipify’s OneClick Upsell. Brittany shares how she climbed from support rep to strategic lead, helping top eCommerce brands boost revenue through post-purchase optimization. Then, the conversation shifts to something deeply personal: Brittany and Molly Pittman’s shared mission of rescuing dogs through Fields of Freedom.
“There’s always more to be done. You can get higher conversion rates; optimize for more revenue.” – Brittany Casella
Whether you’re here to grow your business or save some furry lives, this episode is packed with purpose and practical advice.
You Will Learn:
- Why “set it and forget it” is killing your upsell conversions
- How Zipify merchants are making $30K+ in just 60 days with optimization
- Brittany’s journey from customer support to strategic enterprise leadership
- The biggest mistake eComm brands make with upsells
- How dog rescue became a mission of impact (and how you can help)
- The true cost and reward of saving a life
Links & Resources:
- Zipify OneClick Upsell: zipify.com/oneclickupsell
- Fields of Freedom Dog Rescue: fofdogrescue.com
- Instagram: @fieldsoffreedomrescue
- Smart Marketer: smartmarketer.com
- Omnisend Offer 50% Off for 3 Months: smartmarketer.com/omnisend
Serve the World Unselfishly and Profit!
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