Facebook Ads for Beginners: Course Outline

Paid advertising is the most consistent, most scalable strategy for growing an online business, and this training has everything you need to get started.

In this free 6-module course, I’ll walk you through how to set up your ad account, launch your first campaigns, and optimize for profitability.

• Module 1: Learn the Facebook Ads Manager
Get your Business Manager account set up so you can manage Facebook and Instagram ads from one place.

• Module 2: Product Page Retargeting
Learn how to run ads to anyone who visited a product page without purchasing.

• Module 3: Home & Collection Page Retargeting
Find out which ads are most effective to show to casual browsers so that they eventually become customers.

• Module 4: Shopping Cart Retargeting
Capitalize on buyer intent and get those visitors who are on the fence to make the purchase.

• Module 5: Loyalty Campaign
Get those who love you to keep coming back. Learn how to target the right ads at the right type of customer to get them to purchase again.

• Module 6: Reviewing Performance
Learn how to read Facebook’s advertising analytics so you can eliminate the poor performing ads and double-down on the winners.