Content Marketing

Free Shopify Course (Part 2): “Advanced Facebook Ads: Customer Acquisition”

by Ezra Firestone


Do you want to use Facebook ads to send more traffic to your store?

I just partnered with Shopify Academy on our second Facebook training called Advanced Facebook Ads: Customer Acquisition.

This 4-module course is 100% free for active Shopify users (and if you’re not on Shopify, you can take advantage of their free 14-day trial).

You can access the course here:


Advanced Facebook Ads: Course Outline

In this free 4-module course, you’ll learn interest-based audience targeting, how to test which ads work best, and how to read the numbers so you know where your success is coming from:

Module 1: Campaign Strategy
Learn how to start a customer acquisition campaign, from establishing the objective to setting the budget.

Module 2: Ad Creative that Converts
See how I test various ads in order to figure out which ones get the most clicks.

Module 3: Example Campaign Creation
Follow along as I create a campaign for my multi-million dollar brand, sharing how I think about targeting and which types of ads work best for my audience.

Module 4: Advertising Analytics
Get a guided walkthrough of Facebook and Instagram advertising analytics so you can make informed decisions about where to spend your money.

If you haven’t completed my beginners’ Facebook course for Shopify Academy, you can access it here: Facebook Ads for Beginners: Retention and Loyalty.