Did you miss the statement that Google and Yahoo Released? No worries, we’ve got you. This is a moment where some marketers are stressing but this is a totally manageable moment for email, so don’t freak out. We’ve got John Grimshaw, Monetization expert and CMO of Smart Marketer, on the show with a timely update that will set you on the right path. John will give you a 5-Task-Checklist that you need to get done ASAP.
You Will Learn:
- How the Spam Filters Rules Are Changing With Gmail and Yahoo (and it’s a good thing)
- Why Spam Filters Are Your Best Friend (Not Your Enemy)
- The ROI on email is going up over time. Email is not dying as a channel.
- How to get Compliant (so you can continue doing what you do).
And More…
“These changes will roll out on February 1, so you need to be in compliance before that date. But you absolutely should not panic because when you do the four things I’m going to give you at the end of this episode, it should, if you’re computer savvy, take you no more than 30 minutes (and if you’re not so tech-savvy, it’s going to take you no more than 60 minutes”. John Grimshaw
Links:
- Mentioned In This Episode
- Molly Pittman
- John Grimshaw
- Smart Marketer Courses
- The Smart Marketer Agency
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Links to Join:
Time Stamps:
01:14 Let’s Address The Rumblings (and Panic) In The Industry
03:12 What Is Happening With GMail and Yahoo?
05:27 Email Is Not Dead In 2024
06:26 Are You Considered a “Bulk Sender”?
07:21 Authentication (Compliance and Records)
09:15 A Super Important Compliance Note for Klaviyo Users
10:27 The One-Click Unsubscribe
11:33 Your Spam Complaint Rate
15:49 Your 5-Task Checklist
17:27 “The only people that will suffer from this are the unprepared.” Molly Pittman
