What does the data tell us? The Chat CPT hype train is extremely real, but what can this tool do for us as Marketers? Does it have what it takes to step in and help you with your Email Campaigns?
CMO of Smart Marketer John Grimshaw ran three Email split tests and shares some interesting data in this episode. So whether you are excited to figure out how to use this tool or a skeptic that’s a little concerned, listen to this data-backed episode for helpful insights you can apply to your own campaigns.
“While this individual email won, it doesn’t give me a lot of confidence that I would want to write every email using Chat GPT for this brand because building a relationship with your customers is about having a voice, a sense of who you are, and what you want to talk about, and what kind of value you can add.” John Grimshaw
You Will Learn:
- What you MUST do if you choose to use GPT for your marketing emails
- Where Chat GPT Currently struggles and falls short of a strong human copywriter
- Which split test revealed a definitive win for Team AI
- That we can still bring the Secret Sauce to the table (whether we use AI or not)
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01:25 Have you considered the new ‘Train My Email Specialist’ course?
02:55 If you don’t know by now, What is Chat GPT?
04:48 What did we test for, and what were we comparing, specifically?
05:50 Chat GPT Email Split Test #2 (Compare the Copy)
10:10 Takeaway #1 Chat GPT is a little wordier – it likes to talk!
10:45 What Was the Prompt for this Chat GPT Email?
13:22 Chat GPT Email Split Test #2 (Hands-down the most interesting)
14:53 An Unexpected Twist With Click-Through Rate
17:40 What was the Chat GPT prompt for Email Split Test #2?
19:03 Takeaway #2, Chat GPT struggles to write emails that are very “scannable.”
19:46 Chat GPT Email Split Test #3
23:24 Takeaway #3, Building a relationship with your customer is about having a voice.
25:30 In Summary; Where’s the secret Sauce?