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DTC Brands to Watch: Plufl Brand Study

Molly Pittman

Episode 210: DTC Brands to Watch: Plufl Brand Study

Molly Pittman         Molly Pittman        
Episode 210: DTC Brands to Watch: Plufl Brand Study           Episode 210: DTC Brands to Watch: Plufl Brand Study          
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    Episode Description
    Molly Pittman is back with another DTC Brands to Watch episode, and this time she’s diving into Plufl, the brand that turned a simple concept—dog beds—into a viral human comfort product. Discover how their innovative marketing, branding, and product expansion have made them a leader in the space.

    “Plufl took a familiar product and reimagined it. This is a case study in creative branding and audience expansion.” – Molly Pittman

    You Will Learn:

    • How Plufl transformed a commodity into a viral DTC product.
    • The power of niche marketing and expanding to multiple customer avatars.
    • Why their paid ad strategy on Meta & TikTok is so effective.
    • The genius behind Plufl’s high-converting landing pages.
    • How they use promotions, upsells, and email marketing to maximize revenue.
    • The strategy behind their price increase promotion and how you can use it too.

    Links to Join:

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