In this behind-the-scenes episode from Smart Marketer Live, Content Coordinator Zach Dampier sits down with Ashley Wright, founder of Social Tale and one of the top TikTok Shop experts in the game. With over $80 million in sales under his belt, Ashley reveals what most brands get wrong about the platform and how to fix it.
“People think, ‘Okay, a video’s gone viral or it’s doing really well,’ but then realistically you’ve got to say, has that actually turned into ROI?” – Ashley Wright
They dive into pricing psychology, organic vs paid performance, platform patience, and how building trust through content is the real key to social commerce success. If you’re wondering whether TikTok Shop is right for your brand or how to scale it without chasing trends, this one’s for you.
You Will Learn:
- Why TikTok Shop isn’t plug-and-play and what it really takes to succeed
- The #1 mistake brands make when launching on TikTok
- How to structure your social content for trust and visibility
- Why patience beats quick wins in today’s attention economy
- What top brands get right before even touching TikTok
- The future of live shopping and social commerce
Links & Resources:
- Ashley Wright’s Agency: Social Tale
- Ashley Wright on LinkedIn: uk.linkedin.com/in/ashleywright1
- Smart Marketer: smartmarketer.com
- Smart Social Course: landing.smartmarketer.com/pages/smart-social
- Omnisend Offer 50% Off for 3 Months: smartmarketer.com/omnisend
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