In this episode of the Smart Marketer Podcast, Molly Pittman is joined by Smart Marketer agency CEO Pep Hufen to break down Axon (also known as AppLovin), a fast-growing ad platform that is giving marketers a new way to diversify beyond Meta.
They walk through how the platform works, what makes it different from traditional social media advertising, and why it is becoming a powerful channel for acquiring net-new customers. From creative requirements and campaign setup to attribution differences and scaling strategies, this episode gives you a practical roadmap to start testing Axon in your own business.
If you are running ads for ecommerce, SaaS, info products, or local businesses, this episode will help you understand how to expand your paid traffic strategy and unlock new growth opportunities.
“The goal is not necessarily for you to replace Meta. The goal is to run advertising on both platforms. You want to have traffic diversification. You want to reach people that otherwise you wouldn’t be able to reach.” – Pep Hufen
You Will Learn:
- Why Axon is emerging as a serious alternative for paid traffic diversification beyond Meta
- How the Axon ad experience differs from traditional social media platforms
- Why user psychology on gaming apps leads to higher attention and engagement
- How Axon attribution works and why it appears more conservative than Meta
- When to use ROAS optimization versus cost per purchase
- How to choose between day-zero and day-seven optimization windows
- What types of creative formats perform best on the platform
- How to structure your first campaign and creative sets for testing
- What to expect when launching and evaluating early performance
- How brands are scaling spend while acquiring a high percentage of new customers
Links & Resources
- Smart Marketer
- Axon
- Omnisend (Smart Marketer Exclusive Offer)
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