Smart Marketer Podcast

An Essential Guide To Mastering TikTok Ads, With Maxwell Finn & Molly Pittman (A Flash Back Episode)

by Heather Farrat

Are you getting started (or scaling) with TikTok Ads yet? As a digital marketer, your plate is full. But mastering new channels is always a bright idea, especially if you’re talking about TikTok, which delivers more runway, more reach, and an excellent way to build your audience. We are republishing today’s episode, which we initially aired in January of 2022 with TikTok expert Maxwell Finn. Listen for the complete run-down on TikTok for brands and businesses. Our host Molly Pittman (known for being a Facebook Ads Superstar) asks all the questions!

Maxwell’s agency (Future Traffik) serves clients with daily ad spending upwards of $50k, and we’ve boiled down everything you need to know to get started. Listen for tips, examples, and best practices.

“So it’s over a billion monthly active users, which is massive, right? There hasn’t been another platform (Since Facebook) that has both the Ad tech, the platform, the performance plus the scalability.” Maxwell Finn

You Will Learn:

  • What TikTok cares about most (and it’s not how many connections or followers you have).
  • The Apps and Resources you’re going to love.
  • How to get started with a Campaign (including tips for your first 30 days).
  • Your daily budget formula for success.
  • Maxwell’s top three scaling methods.

And More…


Today’s episode is a recording of our hugely successful Team Traffic program. To find out more, check out


Here’s how you can make a difference:

  • Subscribe to The Smart Marketer Podcast
  • Leave us a review on Apple Podcasts
  • Repost this episode to your social media
  • Share your favorite episodes with a friend
  • Tag us in your next post and use the hashtag #WeOutHere

Links to Join:

Find Us On Apple Podcast

Find us on Stitcher

Find us on Spotify

Time Stamps:

00:00 “If you’re making money on certain ad channels, keep doing it right. But take 5-10% of your marketing budget and start testing other channels as soon as possible. That’s where your big wins are going to come from. The important lesson is to innovate, experiment, and try other things”. Maxwell Finn.

01:00 Molly introduces Maxwell Finn.

02:44 Let’s Dive in

05:55 TikTok Cares About Content (Not Social Connections).

07:29 Creative Is The X-Factor.

08:48 Best Practices for TikTok Creatives.

10:44 TikTok Creatives fall into Three Buckets.

13:19 Finn’s Top Performing angles.

17:14 “Even if you’re not going to run TikTok Ads, I think everyone here should be on this app because a lot of your customers are on it or are going to be on it, and this is where they’re spending hours every single day.” Maxwell Finn.

17:25 Follow The Trends.

20:31 Creative Research.

22:12 Apps & Resources.

24:55 Spark Ads.

29:55 How To Get Started

39:37 Top 3 Scaling Methods (January 2022)