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AI-Tactics To Keep Your DTC Brand Ahead of the Competition

How do you get a sustainable competitive advantage as a Direct-To-Consumer Brand? Join us as we dig into the world of Generative AI with our Summer speaker series guest, Matt Tessar, the founder of Tesmo.
In this episode, you’ll hear Matt presenting to a room full of Entrepreneurs and founders at Ezra Firestone’s Blue Ribbon Mastermind. He shares what you can expect from the current iteration of Chat GPT, his tips for getting the most out of it, the keys to writing effective prompts, the most useful plug-ins he’s found (that will optimize your brand’s performance), and more.

“It’s time to buckle up. It’s gonna get weird. This is the scariest thing and the most interesting thing I’ve seen from a technology perspective in my career”. Matt Tessar

You Will Learn:

  • Examples of a Low-quality Chat GPT prompt.
  • Why Matt believes Copywriters are now more valuable than ever
  • How to teach AI to do things that are specific to your business

And More…

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Time Stamps:

00:50 Molly Introduces Matt Tessar of Tesmo

02:22 “The adoption rate on chat GPT and AI, in general, is higher than the iPhone, faster than the internet – it’s just off the hook.” Matt Tessar

06:07 How does AI best serve a D to C brand?

08:08 Some Easy Things You Can Do To Get Started Right Now

10:30 “Sometimes, when you get lackluster results from ai, it’s just that you haven’t put the effort into telling it what you need from a specific standpoint.

11:20 An example of a high-quality Chat GPT prompt.

21:47 The two most relevant AI Plug-ins for D to C brands.

24:06 “It’s time to buckle up. It’s gonna get weird. This is the scariest thing and the most interesting thing I’ve seen from a technologies perspective in my career”.

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