Smart Marketer Podcast

5 Lessons from Hitting $100MM in Revenue

by John Grimshaw

By Smart Marketer | January 25, 2020

Our ecommerce company just passed $100 million in total revenue, and Ezra Firestone believes that if you master the basics, your business can get there too! In our latest segment of #WeOutHere, Ezra shares the 5 big ideas that helped us hit this milestone. You’ll learn how to think about products, how to leverage video advertising, why engaging content matters, and more.

Start 2021 off right — don’t miss Ezra’s wisdom on how to scale a brand to 9 figures!

You Will Learn:

    • The #1 “domino” you need in place to reach 9 figures
    • How big Ezra wants to grow BOOM! by 2025 (and his plan to do it)
    • How Pre-Sell Engagement Articles work
    • Why the Ambassador Blueprint is so valuable

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Timestamps:

0:59 It takes a lot to grow a business. Ezra shares the factors that contributed to his success.

2:01 What is your goal for revenue made in a year?

5:22 Keep It Simple — Sometimes it’s all you need to do.

7:07 Molly takes a moment to reflect on her 2020.

8:53 What’s the most important “domino” for reaching true scale? Find out here.

14:29 If your video ads work, your business works. Learn which video ads Ezra is using.

19:15 Pre-Sell Engagement Articles — An advanced marketing strategy.

22:43 Domino #4 is for your customers (but it’s not designed to sell to them).

25:15 Here’s why you need someone to help steer the ship and hold shipmates accountable.

27:27 “Consistency beats intensity”, and other words of wisdom from Ezra.

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