If it ain’t broke, don’t fix it. But if it is broke… In this latest installment of #WeOutHere, hosts Molly Pittman (SM CEO) and John Grimshaw (CMO) give us their 4-step system for fixing a broken marketing campaign. They break down the 3 secondary metrics you should be tracking in Facebook, ideal target performance benchmarks, audience overlap, and lots more. Now pull up that broken campaign and let’s get to work!
You Will Learn:
- • Which heat mapping service we use (and why)
• Target performance benchmarks for opt-ins, sales pages, and others
• 3 secondary metrics to track in Facebook when fixing your campaign
• John’s biggest lesson learned in digital marketing
Resources Links: include other episodes, blog posts, websites, training, events,
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