Molly Pittman is back and excited to share what they’ve been learning and discovering at the Smart Marketer Agency. She asked their expert Media Buyers to report on ‘What’s working now’ with their clients. In this episode, Molly guides us through the latest takeaways, insights, and findings so that you can consider using them for your Meta marketing campaigns. This is a live recording from a ‘Your Next Move’ call, and you get to listen in. Listen for insights on your Offers, your Ad copy and creative targeting, and some excellent tactical tips.
You Will Learn:
- The highest leverage activity you can do as a Media Buyer
- Why you need to take a fresh look at your product pages and update them for a 2023 audience
- How far off IS the Ads Manager? The latest estimates.
- The often-missed reason you might want to try Advantage Plus campaigns
- The formula they’re shooting for with every UCG video.
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Links to Join:
00:50 Molly Sets The Stage
02:30 What’s working now: Offers
04:13 “This is the highest leverage activity that you could do when you are thinking about media buying.”
09:37 “Every day, our brains are smarter about how to use the internet and when we’re being sold to, and when you land on a page where there are so many things to click on, the confused mind says no. The distracted mind says no.”
10:18 Another thing that’s working now (if you’re using Website plus Shop)
15:05 Lead Gen Is Here To Stay
17:05 Bring Focus: Your landing page should have ONE call to action.
18:00 What’s Working Now: Targeting
19:55 “If your account is not leveraging interest targeting, in terms of at least 50% of your top-of-funnel budget, you’re probably not doing deep enough research on interest targeting”.
22:57 Lookalike Audiences Are Making A Comeback
25:16 What’s Working Now: Tactical Tips
30:43 What’s Working Now: Ads, Copy, and Creative
34:15 “Facebook has a lot of inventory for images because everybody’s using videos. Take advantage of that. It’s not about whether the video is better than images. It’s how can I use both of them to get the most traffic possible”.
34:28 The UGC Formula That’s Working Now