ANNOUNCING: Join us October 29 & 30 for Smart Marketer LIVE

What’s The Key To Retention (AKA Monetization) in 2023?

At a time when marketers are all about Q4 and acquiring new customers, special guest Jason Donapel talks with Molly about also using Q4 campaigns for longer-term wins! Jason hones in on segmentation and personalization, shares tips that will bring your SMS strategy up to speed, and talks with Molly about Agency life. You’ll also hear about the one benchmark question he asks of every campaign he implements for his clients: How does it help us now and in the future?

You Will Learn:

  • Can you send as many SMS messages as you can emails?
  • What’s the point of diminishing returns regarding ultra-segmentation and hyper-personalization?.
  • The Three ‘Buckets’ That Frame And Protect Your Agency / Client Relationship.
  • Is Fiverr an OKCupid for Business Partners?


And More…




Here’s how you can make a difference:

  • Subscribe to The Smart Marketer Podcast
  • Leave us a review on Apple Podcasts
  • Repost this episode to your social media
  • Share your favorite episodes with a friend
  • Tag us in your next post and use the hashtag #WeOutHere


Links to Join:

Find Us On Apple Podcast

Find us on Stitcher

Find us on Spotify

Time Stamps:

01:19 Jason’s story Began on Fiverr

04:01 “Collaboration is wonderful if you can truly open yourself up to it, and allow yourself to be wrong and learn from people around you.” Jason Donapel.

07:10 Where the money is made!

08:55 Preparations For The Holiday Sales

13:15 Segmentation: A Multi-step process

14:47 “That point of diminishing returns always exists when we talk about personalization. And… It shows up fast”. Jason Donapel

16:52 How to attract more SMS Opt-Ins (and pitfalls to avoid).

20:20 The ability to test a specific message to a specific avatar at a specific part of their journey.

22:13 “This is a roller coaster. This is not a rocket ship to space”. Molly Pittman.

27:14 Molly Gives A Summary.

Smart marketing. Right to your email.

Get the latest marketing news, hot tips, and lifestyle advice delivered to your inbox.

Smart Marketer will not sell or spam your email, you can opt-out at any time.

Popular Posts

Get Smart(Er) With Our Courses & Memberships


Smart Marketer Live

Join us for 2 days of growth, connection, breakthroughs, new friends, eye-opening discussions, & most importantly… FUN!


Join us for 2 days of growth, connection, breakthroughs, new friends, eye-opening discussions, & most importantly… FUN