Smart Marketer Podcast

What To Do (Now) To Protect Your Email Marketing From The iOS15 Update

by Ezra Firestone


Just when you thought you were (almost) on top of the iOS14 update, our friends at Apple have thrown us an iOS15 curveball, and this time it will impact Email Marketing. But, as always, it’s NOT panic time!

Listen to find out what the update means for your business. Plus, our host John Grimshaw shares THE preparedness checklist that will ensure you weather the storm ‘without any big, weird problems.’ When they flip the switch and the new Mail Privacy Protections kicks off, you will be ready.

You will learn:

  • How iOS15 will impact your Email Open Rates.
  • What’s the good news? Is there good news?
  • The worst thing you can do right now…
  • Four solid steps you can take to prepare.

And more!

“This is something you need to take action with now, because email, fundamentally, is THE money-making channel for almost every business”. John Grimshaw.

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Timestamps:

00:00 “Much like with iOS 14, there’s this big dramatic change coming. The full impact of it has not been turned on yet by Apple, which is great news because you still have time to get your ducks in a row”. John Grimshaw.

02:07 What Is Happening In iOS 15?

05:40 John explains what this all means for Marketers.

06:36 “Apple is a massively over-represented chunk of all of our audiences, so when they make a change like this… It’s a change that affects our entire strategy and plan”. John Grimshaw.

09:09 Listen for the good news.

10:15 Keep Calm and Work Through This Checklist.

11:18 Step 1 (Re-design your Engaged List).

*Check out our Smart Email Marketing Program, which will include pending updates that reflect the new iOS 15 update, https://landing.smartmarketer.com/pages/sem-20.

15:43 Step 2 (Automation changes).

17:49 Step 3 (Subject lines).

20:41 Step 4 (Start Thinking About Tracking Performance).

22:18 A Quick Summary.

23:04 A Tip For Klaviyo Users.

25:17 “So don’t give up on email. Don’t freak out about iOS 15. Just run through that checklist. Make sure you are set up and ready for whenever the mail privacy protection stuff really kicks into high gear, and your business is going to do just fine”. John Grimshaw.

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