It’s a crazy time for marketers here in Q4, so what better time to drop an episode about the money-making channel, Email? Whether you’re new to email marketing or a seasoned entrepreneur, listen to this quick episode with our guru John Grimshaw to ensure you have this powerful channel covered like a pro (and get the most out of your hard-earned list). Listen for the Who, the Why (and the When, and you’ll also hear John’s iOS 15 Workarounds).
You Will Learn:
- One of the best ways to level up your Email Marketing.
- Who should you include on your ‘Engaged List’.
- The best time to send out your emails.
- John’s worst ever launch.
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Links to Join:
00:00 “We spent $25,000 trying to drive interest and attention to this, and we made $21,000. This promotion had an ROI of negative 14%, and to put that in perspective, our average promotional ROI is around 320%. This is the first time I had an infinitely bad promotion that was actually negative on its ROI. And it didn’t feel that good. So I spent a ton of time afterward trying to dig in and figure out what didn’t work about this”. John Grimshaw
01:13 Let’s Dive In
02:00 One of the best ways to level up your Email Marketing
02.41 The most common segments you need to speak to
05:00 The Shift in iOS 15
06:14 Who should you include in your ‘Engaged’ list?
08:53 The most straightforward way to think about segmentation
10:35 Best Practices
11:46 The “Where” Of Email Marketing
12:43 The Worst Launch John Ever Did
14:27 The Essential Offer Formula
15:13 “People need to be jolted out of their indifference as Ogilvy said. So we need a reason for people to take action. Whether it’s a discount code, an offer that expires, or maybe a limited-time offer where you can’t join it once it’s full.”.John Grimshaw
18:00 The best time to send out your emails.