What if your ad creative system could think more like Meta’s algorithm?
In this live session from Mentor Table Nashville, Smart Marketer’s Director of Creative Ben Bennett and Creative Operations Manager Melvin Cotton III break down the exact system they use to plan, produce, analyze, and scale paid social creative in the age of AI and Andromeda.
From diagnosing what’s actually working inside your ad account to building scalable creator systems and using AI to uncover hidden performance insights, this episode is a masterclass in modern paid creative strategy.
“Our overall goal is to establish a strong system that provides us good creative and strong feedback.” – Melvin Cotton III
If you’re tired of guessing what makes ads work and want a smarter process for creating winning creative, this episode is for you.
You Will Learn
- Why marketers are overcomplicating “Andromeda” and what actually matters
- The difference between what Meta sees in your ads vs. what it knows about users
- How to use AI to analyze creative at scale
- The creative variables Smart Marketer tracks across every ad
- Why “creative volume” alone isn’t enough anymore
- How to identify gaps in your messaging and creative strategy
- The framework for building a scalable creative production system
- Different ways to source UGC and creator content effectively
- Why operational systems are critical for creative scale
- How feedback loops improve ad performance over time
Links & Resources
- Smart Marketer: https://www.smartmarketer.com/
- Smart Marketer Free Trainings & Resources: https://smartmarketer.com/free-resources/
- Smart Marketer Agency: https://smartmarketeragency.com/
- Mentor Table:https://smartmarketer.com/mentor-table//
- OmniSend (Sponsor):https://smartmarketer.com/omnisend (Use code SMART for 50% off your first three months)
Serve the World Unselfishly and Profit!
