Most ecommerce brands are obsessed with traffic.
But what if the real growth lever isn’t more clicks? What if it’s better monetization of the audience you already have?
In this special training, originally delivered live in partnership with Omnisend, Ezra Firestone breaks down the exact framework he uses across his 8-figure brands to turn email and SMS into 30–40% of total revenue.
This episode goes far beyond “send more emails.” You’ll learn how to structure a merchandising calendar with major campaigns, micro-offers, product launches, live events, and strategic content that keeps revenue flowing all year long while building a more valuable business asset you can eventually sell.
If you care about profit, retention, and long-term brand equity, this is required listening.
“Email and SMS are king and queen of revenue, and they should really account for 30 to 40% of your total sales. And if they’re not… you got work to do.” – Ezra Firestone
You Will Learn
- Why email and SMS should drive 30–40% of your total revenue
- The real difference between major campaigns and micro-offers
- How to structure a merchandising calendar that creates predictable revenue spikes
- Why most brands under-promote and how to fix it
- The highest-performing ecommerce promotions including BOGOs, bundles, and threshold offers
- How to use product launches even when you are not launching something new
- When and how to use SMS during campaigns
- How to increase average order value with bundles, basket builders, and one-click upsells
- A proven email layout structure that increases clicks and reduces unsubscribes
- How to use AI to scale content creation without losing brand voice
Links & Resources
- Smart Marketer
- Smart Marketer Instagram
- Zipify Apps
- Zipify Instagram
- Omnisend (Smart Marketer Exclusive Offer)
Use code SMART for 50 percent off your first three months
Serve the World Unselfishly and Profit!
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