What actually goes into building an ecommerce brand from zero?
In this episode, Smart Marketer CEO Molly Pittman takes you behind the scenes of Longer Together Pet Company, one of her favorite projects from 15 years in the industry. She shares why the Smart Marketer ownership team decided to build something new, the four things they wanted the business to have before they even knew what it would be, and how the Longer Together opportunity appeared just hours later.
Molly also breaks down the brand’s first 90 days, including $130,000 in sales, its growing subscription base, Meta ad performance, conversion rates, profitability, and why the team is deliberately waiting for more subscription data before pushing harder on scale.
But this episode is about more than numbers. Molly explains why the right partners matter, how real founder stories can become powerful marketing, and why she believes great brands need a combination of story, logic, heart, and feeling.
As Molly puts it:
“If fun is not the currency of what you’re doing and how your team feels, your business will eventually probably fail.”
You Will Learn
- Why the Smart Marketer team chose to launch a new business instead of simply making the existing business bigger
- The four things they wanted their next business to be: fun, meaningful, ecommerce, and sellable
- How the idea for Longer Together came together
- What the brand accomplished during its first 90 days
- Why Meta ads became the primary customer acquisition engine
- How subscriptions change the economics of acquiring a customer
- Why complementary business partners can create a much stronger company
- How Molly’s experience with her dog Larry became part of the brand story
- Why authority combined with contradiction can create a powerful advertising hook
- How story, logic, heart, and feeling work together to build a stronger brand
Links & Resources
- Longer Together Pet Company: https://longertogetherpet.com/
- Growth OS powered by Gary: https://smartmarketer.com/growthos/
- Smart Marketer: smartmarketer.com
- Smart Marketer Free Trainings & Resources: smartmarketer.com/free-resources
- Smart Marketer Agency: smartmarketeragency.com
- Mentor Table: smartmarketer.com/mentor-table
- Omnisend Sponsor Offer: smartmarketer.com/omnisend
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