What happens when your website starts acting less like a catalog and more like a salesperson?
In this Mentor Table session, Molly Pittman sits down with Ankit Minocha and Ashish Khurana, co-founders of Atomz AI, to explore how AI is changing product discovery, search, and the way customers make buying decisions online.
They look at what big platforms like Amazon and Walmart are already doing well, why shoppers are becoming more comfortable asking questions instead of digging through product pages, and how ecommerce brands can bring that same kind of guided experience onto their own sites.
A big part of the conversation comes down to reducing friction. If a customer has to leave your site, open Google or ChatGPT, and go hunting for an answer, you may lose them. But if you can answer those questions in the moment, you have a better chance of keeping that customer moving toward the right product.
As Molly puts it:
“Communication is not what you say, it’s what they heard.”
The larger takeaway is that AI-powered shopping experiences are not just about adding a chatbot. They are about understanding customer intent, structuring product data more clearly, answering objections faster, and creating a more useful path from discovery to purchase.
You Will Learn
- Why AI search and shopping are becoming more important for ecommerce brands
- How customer expectations are changing as people get used to ChatGPT-style interactions
- Why every extra step in the shopping journey can create friction
- How guided product discovery can help customers find the right product faster
- Why answering objections directly on your site can keep shoppers from leaving for Google or ChatGPT
- How Amazon and Walmart use AI to surface questions, recommendations, and product information
- Why structured product data matters for AI search, filters, and AEO
- How better product categorization can improve the shopping experience
- Why customers may be more comfortable asking an AI assistant certain questions than a human support rep
- How AI-generated prompts can reveal new information about what shoppers actually want
- Why brand voice and grounded product data matter when training an AI assistant
- How voice AI could become part of the ecommerce shopping experience
Links & Resources
- Atomz AI: https://www.atomz.ai/
- Growth OS powered by Gary: https://smartmarketer.com/growthos/
- Smart Marketer Live 2026: https://smartmarketer.com/sml-2026/
- Smart Marketer: smartmarketer.com
- Smart Marketer Free Trainings & Resources: smartmarketer.com/free-resources
- Smart Marketer Agency: smartmarketeragency.com
- Mentor Table: smartmarketer.com/mentor-table
- Omnisend Sponsor Offer: smartmarketer.com/omnisend
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