Most brands are doing organic social completely wrong and it’s costing them growth.
In this episode, Zach Dampier breaks down what’s actually working with organic social right now… and how to use it alongside paid ads without burning out or chasing the wrong metrics.
If your organic content feels like an afterthought or just a weaker version of your ads, this episode will completely reframe your strategy.
“Organic and paid are not competing for your resources. They’re doing completely different jobs in your customer’s journey.”– Zach Dampier
You Will Learn:
- Why organic social is not just “free ads” (and what it should be instead)
- The real role of organic content in your customer journey
- How to create content that builds connection, trust, and loyalty
- The biggest mistake brands make when measuring organic performance
- Why follower count can actually hurt your growth if you’re not careful
- When to prioritize paid ads vs. organic (and how to scale both together)
- The 3-phase framework to build a sustainable organic strategy
- How to turn organic content into a paid traffic flywheel
- Simple ways to make organic more measurable (without overcomplicating it)
Links & Resources
- Smart Marketer
- The Smart Marketer Show
- Omnisend (Smart Marketer Exclusive Offer)
Use code SMART for 50 percent off your first three months
Serve the World Unselfishly and Profit!
Find Us On Apple Podcast Find us on Stitcher Find us on Spotify
