AI is changing how customers discover, research, and choose brands. If your business isn’t showing up in AI-generated answers, you may be missing the next major wave of organic visibility.
In this live session from Mentor Table Nashville, Julian Lopez from the Smart Marketer team breaks down AEO, Answer Engine Optimization, and what brands need to do now to become the recommended choice inside AI tools, AI overviews, and answer engines. From schema markup and indexability to brand authority and bottom-of-funnel search intent, Julian shares the early signals Smart Marketer is seeing after analyzing thousands of AI-driven commercial searches.
“Your brand is not what you say, it is what AI is able to pull out of the answer.” – Julian Lopez
You Will Learn
- What AEO is and why it matters for brands that want to stay visible in the AI era.
- Why SEO isn’t dead, but the game has changed.
- How AI tools research, compare, and recommend brands behind the scenes.
- Why your website is becoming less of a destination and more of a data source.
- The difference between informational traffic and bottom-of-funnel commercial intent.
- How schema markup helps AI understand your products, people, and brand.
- Why third-party sources, reviews, Reddit, directories, and social proof impact AI recommendations.
- How to structure your content so AI can retrieve, understand, and cite it faster.
- Why brand authority now depends on what AI can verify across the web.
- What agentic shopping may mean for the future of ecommerce.
Links & Resources
- Smart Marketer: https://www.smartmarketer.com/
- Smart Marketer Free Trainings & Resources: https://smartmarketer.com/free-resources/
- Smart Marketer Agency: https://smartmarketeragency.com/
- Mentor Table:https://smartmarketer.com/mentor-table//
- OmniSend (Sponsor):https://smartmarketer.com/omnisend (Use code SMART for 50% off your first three months)
Serve the World Unselfishly and Profit!
