Creativity is essential in Marketing; that’s a no-brainer. So, how do you get the right kind of creative help when you’re looking to grow your business or content team? It turns out it’s not easy, but don’t worry; we’ve got all the tips in this episode.
CEO of Smart Marketer, Molly Pittman, talks to the Creative Manager at The Smart Marketer Agency, Ben Bennett. They’ve been knee-deep in this process of growing their creative team by hiring a Creative strategist to serve their high-level clients at the Smart Marketer Agency. You’ll learn how to find someone who can bring these things to your business, whether freelance, part-time, or full-time. Plus, you’ll hear about the exact hiring process that Ben has used and the qualities you need to look for to be successful.
You Will Learn:
- Why this is one of the most challenging roles to hire for in online business
- How to “fish in the right ponds” and find ideal candidates
- The interview process that Smart Marketer relies on to employ outstanding people
And More…
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Time Stamps:
01:50 Ben’s Journey To Where He Is Today As The Creative Manager
05:27 What are we looking for in this person?
08:24 A Creative Philosophy: Do you have one, and what does it mean to you?
10:22 The First Questions Ben asks when screening Creative applicants
14:24 The First Interview (And The Assessment That Follows)
19:24 Are they creative enough to Problem Solve, And Do They Understand Direct Response Marketing?
