How to Build an AI-Native Team with Rytis Lauris of Omnisend

May 27, 2026

AI can help your team move faster, work smarter, and free up hours of repetitive work… but only if you build the habits, systems, and ownership to actually use it.

In this live session from Mentor Table Nashville, Rytis Lauris, co-founder and CEO of Omnisend, shares the six practical lessons his company learned while transforming a 200+ person organization into a more AI-native team. From monthly AI Days and simple point-solution agents to the mindset shift required to “manage” AI assistants, this episode is packed with real-world examples you can bring back to your own business.

“AI can really help us to be way more productive and to be better employees, to be better specialists, to be better humans.” – Rytis Lauris

If you’ve been wondering how to get your team to move beyond “playing around with ChatGPT” and start using AI to save time, improve processes, and scale smarter, this one is for you.

You Will Learn

Why AI adoption has to be intentional and led from the top down.
How Omnisend uses monthly “AI Days” to help employees build real AI habits.
Why simple point solutions often work better than complex AI agents.
How a sales team built an AI follow-up tool without engineers.
How Omnisend reduced influencer review time from 90 hours to 20 hours per month.
Why AI tools should be treated like products, not one-time projects.
The importance of assigning a human “manager” to each AI agent.
Why AI works best when it improves existing processes instead of creating new work.
How AI can support email, SMS, segmentation, forms, support, and sales workflows.
Why the future belongs to humans who learn how to scale themselves with AI.

Links & Resources