Another iOS update? Fret Not! If you’re a Marketer, those words might trigger anxiety and dread, but Molly Pittman and John Grimshaw are ahead of the game, and they’re on the show today with all the info and some good news! Spoiler alert: It’s not going to be a repeat of the iOS 14 update, so you can rest assured. But you do need to understand how this will affect your campaigns, ROAS, and more. Tune in to get the full scope of what’s happening in September (and what you need to do to prepare).
You Will Learn:
- Why you don’t need to go into panic mode
- What this update will and won’t affect
- What they’re doing at Smart Marketer to adapt
- How you can continue to succeed
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00:00 “Luckily, this iOS update will not be as severe as iOS 14.5, which popped up in 2021 and absolutely did disrupt the digital marketing industry, and I feel like we’re putting that lightly’. Molly Pittman
02:12 “Apple is the tiny little chihuahua at the fight. But as you know, tiny little chihuahuas at the fight are the scrappiest, the scariest, the ones that can blow things up the most”. John Grimshaw
03:50 New Feature in iOS 17: Link Tracking Protection
04:31 The Misconceptions About How The iOS Update Will Affect Marketers
09:51 It’s time to look at the whole picture instead of the Ads Platform.
12:43 Tools that help you to create a Holistic Picture (without all the data).
14:48 A Mindset Shift Around The Financials (To help you move forward).
17:00 What’s going to happen in September?
18:20 What does this update tell us about what’s further down the road?
20:18 “You’ll see a lot of advertisers bump their budgets down because they panic, which is actually a huge opportunity for all of us, because that means traffic costs will go down.” Molly Pittman.