You can be the best media buyer in the world (or the best email marketer), but if you are not generating the most revenue per visitor to your website, you’re not making as much money as you could be! So, if you need a leg-up with your Conversion Rate Optimization, you definitely need to check out this episode with special guest Oliver Kenyon, co-founder of ConversionWise. Formerly known as The Landing Page Guys, his company has built more landing pages than any other agency on the planet. He and Molly discuss the number one thing you can do to increase your conversion rate (and he breaks down exactly how), the keys to testing, how to spot new or not-so-good agencies, and the relentlessness it takes to win in marketing.
You Will Learn:
- What you need to focus on if you have under 50,000 hits per month on your website.
- Why you need to be tracking Revenue per session or Revenue per visitor.
- When to start focusing on A B Testing.
- The biggest thing you can do to see an Uplift in your conversion rates.
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Links to Join:
00:00 “On your landing pages, or your website pages, stores, you do not want to leave any questions unanswered. Because the second someone lands on your page and has a question unanswered, or doesn’t know what they are benefiting from your solution, is the second they leave”. Oliver Kenyon
06:57 Oliver’s Journey To Owning A CRO Agency
09:18 The First Time Oliver Made Money Online
13:37 Establish Your Ultimate Goal Before You Obsess Over Front End Conversion Rate
14:35 The Boxes You Need to be Checked for Conversion Rate Success
16:49 The Two Most Important Questions To Ask Your Customer
21:43 The Most Powerful Way To Set Up Post-Purchase Surveys
28:30 The One thing that people have to understand about A B testing
32:27 Testing: A Constant Process.