Smart Marketer Podcast

A Beginners Guide To Mastering TikTok in 2022 (Part 2), With Maxwell Finn & Molly Pittman

by Ezra Firestone

If you’ve only scratched the surface of TikTok Ads, this 2-Part Series with Maxwell Finn will provide the motivation (and the know-how) that you need. In Part 1 (Episode 86), Molly and Max talked about what TikTok cares about most, the Apps and resources that will be a game-changer for your Creative, plus Best Practices, and more.

But today, in this episode, Max takes it a step further and helps you set up your campaign like a seasoned Pro. His agency (Future Traffik) serves clients with daily ad spend upwards of $50k, and he’s boiled down the essentials for us in this episode with tips for your first 30 days and beyond.

You Will Learn,

  • How to get started with a Campaign.
  • Your daily budget formula for success.
  • Maxwell’s top three scaling methods (right now).

And more!

“If you’re making money on certain ad channels, keep doing it. But take 5-10% of your marketing budget and start testing other channels as soon as possible. That’s where your big wins are going to come from. You’re not going to take your business to $50 million a year by just getting a little better on Facebook. You’re going to get there by cracking a new channel, or a new tactic, some massive game-changer, and whether that’s TikTok or not, the important lesson is to innovate, experiment, and try other things.” Maxwell Finn.

Today’s episode is a recording of our hugely successful Team Traffic program. To find out more, check out https://landing.smartmarketer.com/pages/team-traffic.

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Timestamps:

01:14 How To Get Started With A Campaign.

02:50 Your daily budget formula for success.

07:02 Tips For Your First 30-Days.

09:09 How The Algorithm Works.

11:09 Maxwell’s Top 3 Scaling Methods (Right now).

18:40 “When I’m investing in a traffic channel, or investing in anything- I want to invest in something that is at this point in its life cycle, not when it’s flat or going down. We still spend a lot of money on Facebook, but I don’t see Facebook getting exponentially better. I see it either maintaining or getting a little less effective in terms of costs to reward. Whereas TikTok is getting much, much more powerful. Costs will rise, but I think the performance will increase faster than CPMs, and costs will.” Maxwell Finn.

19:58 Policy – a huge issue on any platform.

21:51 Part Of The Game – Frustrations you may find With TikTok.

Thank you so much for listening to this episode of the Smart Marketer podcast. If you enjoyed this episode, please leave us an honest review on @ApplePodcasts, and be sure to hit subscribe wherever you are listening.

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