From the Desk of
Molly Pittman
Smart Marketer CEO & Marketing Educator
Not sure how to break through your business blocks? Read on for what I’ve learned about getting unstuck from working with thousands of businesses…
Molly Pittman here. I’ve got something important to share with you.
It deals with a problem that’s hard for a lot of business owners to face…
So rather than having my team create a fancy website with beautiful pictures and animations, I decided to just sit down and write you a letter instead.
Because I believe in the value of personal connection, and I want this message to come across as heartfelt as it’s intended to be.
What’s this all about?
As you may know, I’ve taught a LOT of marketers and media buyers over the years (easily over 10,000).
I’ve put a ton of work and love into the courses and programs we’ve created, and I’m incredibly proud of the businesses we’ve helped grow along the way.
But there’s a nagging problem I keep seeing…and it’s gotten to the point where I feel I need to do something about it.
See, there comes a time when every business owner graduates beyond one-size-fits-all classes.
A time when you start to need marketing advice that’s specific to your business.
A time when you need in-depth and ongoing help from an experienced pro with the ability to generate BIG ideas.
A time when you need the peace of mind from knowing there’s someone who has your back whenever a new problem arises.
Such as dealing with IOS 14, disapproved ads, a launch that didn’t work great… or whatever problem you need to tackle this week.
How do you know when you’re reached that point?
Most businesses who reach this stage in their growth will experience a few of these symptoms…
1. You’re doing $500k-$20M per year but growth is slowing.
2. You feel like you have to come up with all the “big ideas” in your business.
3. You’re already spending money on paid traffic, and maybe you’re trying to transition away from your agency and take growth into your own hands.
4. You’ve taken some courses; you’re not a marketing newbie. The trouble is finding ways to implement the strategies you’ve learned in a way that works for your unique business.
5. You’re starting to feel the pain from the opportunity cost of wasting time (especially with ad costs rising).
6. You really feel like you need another expert marketer on your team—someone with experience and expertise growing a company of your size. Someone who’s done it before.
Does any of that ring a bell?
(If not, this letter may not be for you, and you might be better off joining Train My Traffic Person or Team Traffic.)
But if some of those things do sound familiar, then you’re in a tough spot.
Because it means you’re at the point where cookie-cutter growth strategies won’t cut it anymore…where the skills that got you here today are NOT the skills that will take you where you want to be tomorrow.
Your business is already established. It’s complex enough that you need custom advice from a top-tier marketer who knows your business.
You need big ideas.
You need expertise and experience.
You need direction and training (for you and your team).
In short…
Someone with the skills, the expertise, and most of all: the experience to help you steer the ship in the right direction.
Someone who knows what to do, because they’re done it before.
Someone capable of training and empowering your team to execute your vision flawlessly.
But here’s the problem:
You probably can’t afford to pay the $350-$500k salary such a person would command.
(And that’s if you can even find a qualified person, which is a whole different problem.)
But let’s ignore those problems for just a moment, and imagine how it would feel to have a world-class marketer on your team.
Somebody with experience growing businesses just like yours.
Someone who has decades of marketing experience AND in-depth knowledge of what’s working right now, in 2021.
Someone who can generate the big ideas you need to grow…
…and also help you pivot successfully when things don’t go as planned.
Somebody capable of helping you build a team of winners—and even able to provide proven training for your team (freeing you, as the boss, to work on the big-picture work that only you can do).
And as long as we’re daydreaming, we might as well dream big. Let’s take it a step further.
Let’s imagine you didn’t have to pay this person a high six-salary figure, and instead only had to pay them a tiny fraction of that.
Now let’s get really crazy and imagine that instead of just 1 CMO, you got 3 instead.
Three times the experience and expertise, for the same insanely low salary.
I realize this sounds completely unrealistic. But just pretend.
If you could somehow have all that…
Would it make a meaningful impact in your business?
Would it move the needle in a big way?
Would it be exactly what you need to blast through your current plateau and reach a new level of growth?
If so, then close your email and shut down Slack this minute. You’re going to want to give the rest of this letter your full attention.
That’s right: I want to act as a fractional CMO of your business.
And not just me, but also John Grimshaw and Pepijn Hufen—two of the most experienced and brilliant marketers I’ve ever had the privilege of working with.
What am I talking about? How does this work?
Let me explain.
We’re creating an exclusive new group called Your Next Move. It’s a mastermind of sorts, where you can tap Pepijn, John, and me for guidance and strategic direction in your business.
We will literally act as a 3-person fractional CMO for your business.
This is like nothing we’ve ever offered before. It goes way beyond classes, coaching, and consulting.
We won’t technically be employees of your business (AKA no benefits headaches), but we will be doing everything a CMO would do to give your business the high-level direction it needs to reach the next phase in your growth.
Because that’s exactly what a company of your size needs:
Not tricks or hacks.
But big ideas and strategies informed from over 25 combined years of experience scaling businesses just like yours.
Just like we did for Smart Marketer.
When Ezra Firestone wanted to grow Smart Marketer, almost exactly a year ago now, he hired me as the company’s first-ever CEO and John Grimshaw as CMO.
What happened?
Despite a worldwide pandemic, widespread economic uncertainty, and massive upheaval on the Facebook platform, Smart Marketer grew 35% in a year.
You might be curious how we did it. But the truth is, there’s no specific single campaign or piece of advice that can create that kind of growth in an already well-established and profitable company.
What it took was a year’s worth of meeting, brainstorming, creating, testing, analyzing, pivoting, and making the important strategic decisions that would put Smart Marketer in the best position to grow.
We knew where he wanted Smart Marketer to be, and we knew how to get there.
And we’ve done it for dozens of other companies in dozens of other industries, including…
Information publishers
Direct-to-consumer wellness products
Health & wellness education
Ecommerce businesses
Business education
Both live & virtual events
Saas businesses for health care, messaging apps, & page builders
And many more
Just a handful of the more notable folks we’ve worked with include…
Manychat
Kajabi
DigitalMarketer
Smart Marketer
Gabby Bernstein
BOOM! by Cindy Joseph
Bill Glazer
And how about you?
Do you want us to personally help direct your company so you can achieve the kind of growth you really want?
If so, keep reading…
First of all: this is a 12-month program.
Because when you’re at this level, engagements of just a couple weeks or months won’t cut it. It takes time to identify the biggest opportunities for growth in your company and figure out the best ways to leverage them.
And the way we do that—the core of this group—is in our weekly Round Table Calls.
For these calls, you (and up to one other team member) will join me, John, and the other owners in the group to discuss the biggest challenges you’re facing in your business right now.
Think of it like a weekly update with your new 3-person fractional CMO…combined with a mastermind group where you can leverage insights from one of the most exclusive groups of business owners in the world.
Then we’ll also have weekly Implementation Calls where Pepijn will help your team how to actually implement the solutions we generated in the Round Table call. You can be present on these calls if you like, but the goal here is to help your team to take action on the direction that you’re giving them.
When you put them together, the Round Table and Implementation calls are designed to help you uncover the big ideas you need to take the next step in your growth…while empowering your team to actually do the work to make it happen with flawless execution.
(Doesn’t that sound like a dream?)
And with that in mind, we’re also including access to all our Smart Marketer courses and a membership to Team Traffic.
This way, when we recommend a certain strategy, we’ll be able to easily point your team to the relevant training so they’ll be confident they’re doing the job right.
Last but not least, since this is a premium group. If you have a question or problem in between the calls, you can post it in our community. Pepijn will answer it, point you in the right direction or make sure we cover it on our next call.
We’ve thought long and hard about this group to make sure we included everything you’ll need to achieve significant growth in 2022 and beyond.
And considering the massive value you’ll be getting from the program (paid for separately, everything would cost over $68,000), we’ve priced it aggressively to make it a no-brainer for any business who fits our criteria.
We created an exclusive community of smart, driven, and ambitious business leaders.
If you’d like to be considered for acceptance, click this link to answer a few short questions and book a discovery call.
If you meet our minimum qualifications, you’ll have a call with Pepijn to make sure we’re a good fit.
We’re not exactly sure how long we’ll continue to accept applications, so if you’re interested in this opportunity at all, your best bet is to go ahead and book now.
If you wait too long, there’s a good chance you’ll miss out.
Thanks for reading. I really value and appreciate your time, attention, and dedication to learning and growth.
P.S. I’m not sure if you know anything about my personal story, but to sum it up: I went from bartender to Vice President of DigitalMarketer in 4 years.
So it’s probably not a surprise that I believe in rapid growth.
But in order to achieve that kind of growth—whether it’s in your career or your business—you have to be willing to work hard, keep an open mind, and learn, learn, learn.
If you’re willing to make that investment, then I encourage you to book a call and apply to Your Next Move. If you’re accepted and decide to join us, you’ll be in good company. Rare company.
There’s no cost or obligation to book a call and apply, so you have nothing to lose…and a lot to gain.
