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Step-by-step instructions
For setting up the 5 key pillars of a successful Ecommerce business.
My guide
To managing your work, your time and your team in order to live the exact lifestyle you want.
Get early access
To our new course (with special beta pricing) to make sure you're prepared for Black Friday.
I’ve owned all kinds of companies (info, SaaS, services, you name it) and Ecommerce is by far the best way to generate cashflow while building a salable asset — here’s why:
Have you ever tried creating and maintaining info or SaaS products? It’s an absolute nightmare! Apps and courses are hard to make and need constant updating. With Ecom, it’s easy to source products (which stay the same — hallelujah!) and produce them at scale.
If your products are always changing (like with SaaS) then you need a large and well-trained support staff to educate customers — and those costs really add up. Meanwhile, you can support most 7-figure ecom brands with a good FAQ page and a couple of CS agents.
In this industry, real wealth is created by building and selling assets. This is hard to do with some brands — like info, which can rely so heavily on personality, or dropshipping, which essentially grows someone else’s business instead of yours — but ecom brands are practically built to sell!
So even if you haven’t yet reached your ideal level of success, know that you’ve made a great decision to be in this business and you’re on the right track.
It’s possible to build a successful and meaningful business that doesn’t require all of your attention or take over your life.
In this course, you won’t just learn how to make your ecom business generate more revenue, and how build a valuable asset that you can hopefully sell one day for a truly life-altering sum of money.
You’ll also learn how to set up your business infrastructure in a way that allows you to live life the way you want to live it: more time to spend with family, to travel, and to do the things in life you really care about.
Ecommerce is great, but if you’re here — and especially if this is your first business — then you already know it’s no cakewalk.
And whether you’re…
The problem is likely the same: you’re probably focusing too much on a single channel (like Facebook) without first building a solid Ecommerce infrastructure.
That’s where my Ecommerce System comes in.
In this course, you will learn how to build out the 5 essential pillars of a healthy ecom brand — the same pillars I use in every one of my companies — so you can consistently convert more customers, increase order value and boost repeat purchases.
Unlike most of our courses, Smart Ecommerce doesn’t focus on just one channel like Facebook or email.
Instead, it gives you a complete system for setting up and optimizing all the key elements of a successful physical products business.
You get 12 hours of education that combine high-level, real-life examples and step-by-step tutorials to set up my Ecommerce System for your brand.
Combine that with all my top tools, templates and resources, and you’ll have everything you need to build a rock-solid foundation that also suits the lifestyle you want.
⊕ The Goal
⊕ “This is The Best Time to Get Started in Ecommerce”
⊕ The Ecommerce Business Model
⊕ The 6 Competitive Advantages
⊕ Advantage 1: Mission, Brand & Ethos
⊕ Advantage 2: Customer Persona
⊕ Advantage 3: Strong Financials
⊕ Advantage 4: Building Your Team
⊕ Advantage 5: A Site That Converts
⊕ Advantage 6: Content That Brings Customers Back
⊕ The Smart Ecommerce Roadmap
⊕ “Who’s My Competitor? It’s the Back Button.”
⊕ You Are Here: Site Architecture
⊕ Your Tech Stack
Optimizing Your Site for Mobile
⊕ Examples & Inspiration: Mobile View
⊕ Funnel Overview
⊕ Building the Perfect Collection Page
⊕ Examples & Inspiration: Collection Pages
⊕ Building the Perfect Homepage
⊕ Examples & Inspiration: Homepages
⊕ Seductive Dangers of Over-optimization
⊕ Ongoing Optimizations
⊕ “Be Hard and Intentional About It”
⊕ You Are Here: Offer Creation
⊕ Product vs. Offer
⊕ The Offer Formula: Building an Offer
⊕ Proven Offer I: The Butter Chicken
⊕ Real Brands: The Butter Chicken
⊕ Proven Offer II: Pre-sells
⊕ Real Brands: Pre-sells
⊕ Proven Offer III: The Catalog
⊕ Real Brands: The Catalog
⊕ Proven Offers via Zipify Pages
⊕ Cart Types
⊕ Using Your Cart to Maximize Revenue
⊕ Optimizing Checkouts for Conversions
⊕ Selecting Payments Methods
⊕ Correctly Communicating Shipping
⊕ Setting Up Shopify’s Checkout Extensibility
⊕ The 3×3 Upsell Matrix
⊕ Offer Metrics & Optimizations
⊕ “The Offer Truly Is The Secret Sauce”
⊕ Email Is Helping You Play the Long Game Too.
⊕ You Are Here: Email Systems
⊕ Email Automation: Monetization Recovery
⊕ Abandoned Cart Email Strategy
⊕ Abandoned Cart Flows
⊕ Browse Abandon Email Strategy
⊕ Browse Abandon Flows
⊕ Winback Email Strategy
⊕ Winback Flows
⊕ Email Automaton: Post-purchase
⊕ Post-purchase Email Strategy
⊕ Post-purchase Email Flows
⊕ Lead Magnets & Monetization Strategy
⊕ Setting Up Your Popups
⊕ Hot List Flow
⊕ Metrics & Optimization
⊕ Paid Is The Traffic Source You Want to Rely On
⊕ You Are Here: Traffic Systems
⊕ Why Meta Ads: Your New Customer Creation Engine
⊕ Meta Ads: Butter Chicken
⊕ Meta Ads: Remarketing
⊕ Why Google Ads: Accessing the Largest Set of Eyes on the Planet
⊕ Google Ads: Performance Max
⊕ User-generated Content
⊕ Importance of Social Proof
⊕ The Power of Brand Ambassador
⊕ Asking for UGC
⊕ Power Your Growth with Reviews
⊕ Using What You Already Have
⊕ When (and How) to Use Influencers
⊕ Paid Traffic is Where It’s At
This valuable resource will guide you through the content, helping you absorb each lesson and implement what you learn.
Smart Ecommerce officially launches on Black Friday, but you probably want to use this course to optimize your brand before then.
That’s why we’re doing this beta launch, so you can get early access to our newest course to boost sales (and lower stress) for BFCM and throughout the rest of 2023.
Lock in our biggest discount (you won’t find a better deal on BFCM, we promise).
Get a special bonus during this launch only — see below for more info.
1 module released per week from now until Black Friday.
Ezra has been in ecommerce since 2005, and in that time he’s bought, built, scaled and/or sold 12 brands! He has generated over $185MM in revenue since 2015 with his largest business, BOOM! by Cindy Joseph.
A refreshing voice in the entrepreneur community, Ezra consistently champions people over profit and sustainable, long-term growth over the “Hustyle, Grind, Sacrifice” mentality that so often leads to burnout.
With his diverse marketing skillset, his impressive track record growing successful brands, and his strong grasp of leadership and team-building, Ezra serves as inspiration for many young entrepreneurs looking to build and sell lucrative companies while enjoying a healthy, balanced lifestyle.
for building, scaling & selling successful 8-figure brands.
that combine high-level strategy, real-life examples & step-by-step tutorials.
two modules available with additional ones releasing biweekly
to lock in the best deal on this course (including during our holiday promotions), guaranteed.
with content updates, new resources & added bonus material.
Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.
