With 12 weeks of hand-on coaching, 107 email examples & 22 “plug & play” campaigns you can use in any business type — Train My Email Specialist will personally show you how to turn email into your #1 sales channel.
Over 100,000 business owners, digital marketers & students worldwide trust Smart Marketer.
Faster
Results
Real-time feedback helps accelerate your learning and diagnose hidden problems in your marketing that could take weeks to discover on your own, so you see better results from Day 1.
Agency
Insights
Can’t afford an expensive email agency? Now you can be trained by one instead. This mentorship gives you the same brand-specific advice our clients pay thousands of dollars for.
Employee
Oversight
With an expert coach looking over their shoulder, any member of your team can build this advanced email system while getting feedback every step of the way.
Group
Accountability
Join a classroom of your peers participating in weekly action items, live Q&A sessions, and a private Slack community where everyone benefits from each other’s progress.
Listen, we love new marketing channels (TikTok? Sounds like fun!), but if you want to build a sustainable brand then email should be your bread and butter.
It’s the most reliable, most profitable marketing channel — dare we say — ever?
Here are 3 major benefits this mentorship can deliver for your brand:
If email accounts for less than 40% of your revenue, you have a major opportunity for growth!
Email is the most profitable sales channel (at approximately 40x ROI)…
And with our 22 advanced email marketing campaigns and 110+ templates and examples, you’ll be able to generate cheap leads, convert new buyers and increase your repeat purchase rate.
Good email marketing doesn’t just increase email sales — it improves your ads and social campaigns, too.
While Facebook is still the #1 platform for reaching new audiences, email’s 2.5x higher conversion rate helps you acquire customers at a fraction of the price.
And in TMES, you’ll also learn how to grow your social following, build brand loyalty and monetize your audiences all year long.
Spam filters are stricter than ever in 2024, and deliverability has become a huge factor in email performance.
But how do you keep up your provider’s ever-changing rules and protect your deliverability without hurting your open rates and CTR?
Not only will you learn how to audit and optimize your deliverability, you’ll also stay informed on future requirements through course updates!
Now you can accurately measure your email performance with the same audit we use for our clients at the Smart Marketer Agency. This audit will show you exactly where the biggest email marketing opportunities are hiding in your business.
Complete this audit to get a detailed analysis of your email performance across:
You don’t have to! Our Train My Email Specialist mentorship includes 2 seats. And you can enroll team members and we’ll train them into your own professional email marketing team.
(So you can spend more time running the business and let them transform email into a massive revenue channel.)
Train My Email Specialist is the most up-to-date email marketing training on the planet, with advanced coaching sessions and live feedback calls every week to help you turn email into a huge revenue channel for your business.
⊕ The Goal
Email & The Smart Marketing Model
⊕ Why & How to Win With Email
⊕ Audit Your Email Performance
⊕ 3 Shapes to Mastering Email Marketing
⊕ The 8 Immutable Laws of Email Marketing
⊕ Email Quality Assurance
⊕ Build an Email Swipe File
⊕ CRMs & ESPs
⊕ The Perfect Email Template
⊕ The Who, Where, and When of Email
⊕ The Offer Formula
⊕ From Email to Campaign
⊕ Building a Campaign
⊕ How to Get Your List
⊕ Build Your Opt-In Offer
⊕ Build an Opt-In Page
⊕ Running Your SLO to Paid Traffic
⊕ Build & Launch Your Facebook Campaign
⊕ Why Voice Matters
⊕ The Character Diamond
⊕ How to Fill Out Your Character Diamond
⊕ Tips for Finding & Feeding Your Voice
⊕ Brand Voice: This or That
⊕ Your Welcome Series
⊕ How to Create Your Welcome Series Campaign Map
⊕ Our Copywriting Toolbox
⊕ The Parts of an Email
⊕ Email Openers
⊕ Proof & Objection Busters
⊕ Conversion Cues
⊕ Reasons to Mail
⊕ Copywriting Resources
⊕ Automation: Email Retargeting
⊕ What Makes Good Automation?
⊕ Pre-Arrival Sequence
⊕ How to Create Your Pre-Arrival Campaign Map
⊕ Cross-Sell Sequence
⊕ How to Create Your Cross-Sell Campaign Map
⊕ Ambassador Request Sequence
⊕ How to Create Your Ambassador Request Campaign Map
⊕ UGC Request Sequence
⊕ How to Create Your UGC Request Campaign Map
⊕ Feedback Request Sequence
⊕ How to Create Your Feedback Request Campaign Map
⊕ Repeat Purchase Sequence
⊕ How to Create Your Repeat Purchase Campaign Map
⊕ Conversion v. Post-Purchase Automation
⊕ Upsell: Lead to Sale Flow
⊕ How to Create Upsell: Lead to Sale
⊕ Upsell: Birthday Gift Flow
⊕ How to Create Your Upsell: Birthday Gift Campaign Map
⊕ Upsell: Giveaway Flows
⊕ How to Create Your Upsell: Giveaway Campaign Map
⊕ Browse Abandonment Sequence
⊕ How to Create Your Browse Abandon Campaign Map
⊕ Cart Abandonment Sequence
⊕ How to Create Your Cart Abandonment Sequence Map
⊕ Winback Sequence
⊕ How to Create Your Winback Campaign Map
⊕ Out of Stock Sequence
⊕ How to Create Your Out of Stock Campaign Map
⊕ Sunset Sequence
⊕ How to Create Your Sunset Campaign Map
⊕ What Your Business Needs Today
⊕ Why Plan Your Promotions
⊕ Offer Inventory
⊕ Promotion Planning Checklist
⊕ Filling Out Your Promotional Calendar
⊕ Example Promotional Calendars
⊕ Filling Out a Promotional Tracking Sheet
⊕ The Three Promotional Types
⊕ [Excitement] Giveaway Campaign
⊕ How to Create Your Giveaway Campaign Map
⊕ [Excitement] Webinar Registration
⊕ How to Create Your Webinar Registrant Campaign
⊕ [Activation] Flash Sale
⊕ How to Create Your Flash Sale Campaign Map
⊕ [Activation] Price Hike
⊕ How to Create Your Price Hike Campaign Map
⊕ [Monetization] 8 Day Double Down
⊕ How to Create Your 8 Day Double Down Campaign Map
⊕ [Monetization] Extra Extra!
⊕ How to Create Your Extra Extra! Campaign Map
⊕ 2x Buyer Survey Email Sequence
⊕ How to Create a 2x Buyer Survey Email Campaign
⊕ Final Promo Campaign Tips
⊕ What Determines Deliverability
⊕ Evaluating Your Deliverability
⊕ How To Use Deliverability Monitoring Tools
⊕ How to Fix Deliverability
⊕ Smart Marketer’s Deliverability Issue
⊕ How to Warm Up a Sending Configuration
⊕ Why Use Segmentation?
⊕ Key Segments & Examples
⊕ How to Create Powerful Segments
⊕ List Hygiene Tips
⊕ 3 Principles of Data & Analytics
⊕ Our Review Cycle
⊕ Important Email Numbers
⊕ How to Establish Broadcast Benchmarks
⊕ How to Establish Flow Benchmarks
⊕ Turning Numbers Into Action
⊕ Email Improvement Checklist
⊕ Testing Emails
⊕ Get Out There and Send Some Emails!
⊕ Leveraging Your Other Owned Media
8 campaigns that generate more leads and brand assets for your business.
8 campaigns to convert new buyers and launch more promotions.
6 campaigns that increase repeat purchases and create life-long fans.
Prove your value to current or potential employers: verify your skills as a smart email marketer with this badge from the world’s largest digital credential network.*
*After completing our post-course exam with a passing grade
You don’t have to take our word for it…
Get a sneak peek of our Flash Sale templates (1 of 22 campaigns), then decide for yourself if advanced email marketing like this will help you grow your business.
(If you run this 1 campaign today, you could pay for the entire course!)
“We’re on day 3 of the 4 day price hike and it has been the most dominant, ridiculously high-performing email campaign we’ve ever sent.”
I’m Smart Marketer’s data-obsessed CMO, and in my career I’ve sent over 443,000,000 emails.
But more importantly for you, in just 12 months I doubled Smart Marketer’s email revenue using the same email system I teach in this mentorship.
Which is amazing because Ezra is a fantastic email marketer who had already generated millions of dollars with this sales channel.
But hey, it just goes to show you that even a marketer as smart as Ezra can’t possibly manage everything on his own.
As the business owner his attention was split a dozen different ways, so even though email was already Ezra’s biggest revenue generator, he knew that to grow the brand he needed someone who could focus on email full time.
So when Ezra made me his CMO, managing the email list was my highest priority.
You may not realize it, but an email specialist is one of the most important roles on any marketing team.
This person does a heck of a lot more than just send out blog posts: they generate the most revenue, engage with the most customers, and help grow the brand’s most valuable asset — your email list.
And if you don’t invest in your email specialist and give them the tools they need to succeed, it doesn’t just hurt your email revenue — it lowers ROI from every other channel.
That’s why we created this mentorship program.
Over 3 months, I will help you or a team master the skills I use every day as a professional email specialist, so you can drive more email revenue for your own business or any brand that hires you.
All Business Types
The system works across all markets and industries: ecommerce, info products, SaaS, agencies — you name it.
All Team Sizes
Whether you're a do-it-yourself business owner or you have a designated email specialist like John, this is the most efficient system for leveraging email to drive growth.
All Skill Levels
Depending on your experience level, this mentorship can help you build an email system from scratch or improve the skills you already have.
All Budgets
Email is the most affordable and most profitable marketing channel — and it works at all scales. No matter your budget, TMES will help you get a high ROI from your investment.
Hands-on Mentorship with John Grimshaw
Receive a Professional Certificate in Email Marketing
Weeks of in-depth training sessions and Q&A Feedback Calls
John's complete email system for generating and nurturing leads, driving sales, and producing repeat customers.
Expert coaches to answer your questions and help you work through any blocks
How-to implementation tutorials
Resource library of fill-in-the-blank worksheets & templates to guide you through every module
Q&A sessions to go deeper on each lesson & get weekly feedback to accelerate your progress
Get instant support from our agency marketers via Slack to quickly resolve issues and boost your email marketing efforts.
1 Extra Mentorship Seat ($2,997 value)
TMES Alumni Edition: Lifetime access to course updates & future Q&A recordings ($1,497 value)
You can get access for up to 2 people to ALL 4 of our Mentorships with a single (heavily discounted) pass, including:
Ads: Spring and fall sessions of Train My Traffic Person
Email: Q2 session of Train My Email Specialist
Social: And Q3 session of Train My Social Media Manager
It’s our same hands-on, 12+ week Mentorships — but now with more feedback and more support, so you can get the help you need all year long.
Class size is limited to ensure all my students get the personal attention they need to succeed, so if you want to join the mentorship, join the waitlist to be notified when enrollment opens.
If you’re looking for self-guided education on building high-converting email campaigns, check out Smart Email Marketing for expert strategies, email templates, and proven frameworks.
Over 100,000 business owners, digital marketers & students worldwide trust Smart Marketer.
All Smart Marketer courses come with a 30-day, money-back guarantee.
If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!
