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BLACK FRIDAY / CYBER MONDAY TOOLKIT

Use Smart Marketer's Q4 Strategy & Have a Record-Breaking BFCM & Holiday Season!

Want a proven promotional strategy for BFCM and the rest of 2025?

Instant access to the Black Friday Toolkit we used to generate over $100MM in holiday revenue, including key findings from our marketing agency, Omnisend's Automation Optimization Checklist and last year's prerecorded training.

📆 PLUS, SAVE YOUR SEAT FOR OUR 9/17 LIVE TRAINING, Where We'll Share Updated Insights for 2025

Over 100,000 business owners, digital marketers & students worldwide trust Smart Marketer.

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[Instant Access] Ezra's 2024 BFCM Training

Ezra breaks down every step of his BFCM promotion for all of Q4.

Q4 Creatives

See the creatives from the ads, emails and landing pages that Ezra uses in every stage of his holiday sale.

Omnisend's BFCM automation checklist

With 24 billion sent emails, Omnisend has compiled their proven strategies to optimize the most profitable, under-leveraged asset: your email automation.

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We followed Ezra’s Q4 / BFCM promotional strategies and had OUR BEST DAY SO FAR IN COMPANY HISTORY at 309k. We did 101k in the first hour of the sale.

This absolutely crushed our expectations. Thanks Ezra!
Anthony Mink
Live Bearded

Does Q4 account for 35–50% of your yearly revenue?
It should!

For most brands, Q4 can literally be the difference between having a banner year or filing for bankruptcy…

But a lot of marketers don’t know how to cut through the noise and seize the massive opportunity of the holiday season:

  • How do you generate cheap visibility when ad costs are high and inboxes are full?
  • How do you make your holiday offers exciting without hurting profitability?
  • How do you run your sale throughout all of Q4 without overwhelming your customers?

Last year, our agency clients generated 35–50% of our total revenue just in Q4…

And now we’re sharing our entire BFCM strategy so you can drive this level of sales during the holiday season!

Swipe Our 2025 Black Friday Prep Toolkit

Get a step-by-step, week-by-week breakdown of every ad, email and landing page Smart Marketer sends from October through December.

(These are same strategies Smart Marketer used to generate over $100 MILLION in Q4 revenue!)

You’ll learn how to:

  • Optimize your website and landing pages with Smart Marketer's top conversion boosters
  • Grow and monetize your list with cheap holiday leads
  • And maximize order value to make your sale more profitable

Q4 is the most important time of year for small brands, so don’t leave anything to chance — grab our 2025 BFCM Toolkit now!

SHOPIFY DATA FROM BFCM 2024

made by Shopify merchants over BFCM Weekend (up 24%)
$ 3 Billion
Merchants had their biggest day ever (Are you next?)
4900
in sales made in just 60 seconds
$ 3 Million
customers worldwide made purchases from Shopify-powered brands
$ 50 Million

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Thank you for the Black Friday Toolkit training... Email alone generated $535k in sales during our BFCM sales (Nov 14th–Nov 28th.)

This was a 184% increase over last year... Thank you for making me look like a rockstar!
Sheena
Maddie & Bean

Smart Marketer Agency's BFCM Report

24 lessons from our client’s wildly successful 2024 holiday season

  • The idea discounting model for the holiday season
  • How to deliver an 'outrageous' pop of traffic on key days
  • Our ad creative trick to breathe new life into high converting assets

5 Elements of a Record-breaking Black Friday / Cyber Monday Promotion

Page Optimization

See what years of running BFCM sales has taught us about building pages that increase conversions and maximize order value (so important!).

Email Strategy

See how Smart Marketer uses email throughout our Q4 promotion to boost profitability by generating leads, building excitement, and driving sales / repeat purchases.

Ad Strategy

Get Smart Marketer's best BFCM ad templates, creative formulas and campaign hacks for every stage of your Q4 promotion (and learn how to avoid high ad costs!).

Campaign Calendar

Worried about buyer fatigue? Use Smart Marketer's "Mini Campaign" strategy to extend your sale throughout Q4 while keeping your offers and creative fresh.

Merchandizing

Find out how to choose the perfect offers and purchasing incentives to beat competitors without hurting your profitability.

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We were doing $3k–$5k months and then we listened to a BFCM podcast with Ezra and implemented the tips. Did $89k between November 1st and January 31st!!...

THANK YOU GUYS!! Because of Smart Marketer... We've been able to fully work from home and watch our baby boy everyday for his first year of life. LIFE CHANGING!!
Amanda & Alex
Designed For Agents

Unlock Smart Marketer's New

2025 Black Friday / Cyber Monday Toolkit!