Over 100,000 business owners, digital marketers & students worldwide trust Smart Marketer.
Learn to plan, launch and scale across Meta, Google, TikTok, Axon & Bing using one unified framework.
Designed around Meta’s biggest algorithm shift in years — plus the strategies working right now across every major ad platform.
Bring your campaigns, your questions and your roadblocks to 6 live Q&A sessions with Molly and the Smart Marketer Agency team.
Quarterly reports with real agency data on creative trends, platform shifts and channel allocation — so your system never goes stale.
“We’ve gone from $30K month to $150K+ and it’s all thanks to these guys but especially Molly. She takes the fear out of making ads and running an account at scale. She doesn’t over complicate it or have a uniquely special strategy…This should be mandatory training for every marketer and business owner. I wish I did it sooner!”
If your ads have felt harder lately, you’re not imagining it. The platform you built your business on has fundamentally changed how it finds, targets and converts your customers.
Across 50+ agency accounts, we’ve watched the same pattern play out: what used to work on Meta alone now requires a completely different system. The brands adapting fastest aren’t optimizing harder — they’re diversifying.
in ad spend managed across five platforms in the last 12 months
And becoming a professional media buyer completely changed my life.
When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.
Today, I’ve overseen $650 million in ad spend across Meta, Google, TikTok and more — and taught thousands of marketers how to improve their advertising and push their careers forward.
So how did I manage to succeed in a crowded industry that’s constantly evolving?
I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.
From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)
But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.
So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life.
These days, I oversee paid traffic strategy across the Smart Marketer Agency — consulting with brands in dozens of verticals on how to scale profitably across five platforms. And honestly? The biggest thing I’ve learned working with all of them might surprise you. The era of “find the right audience” is over. Meta, Google, TikTok — they all find the audience for you now. The new skill is creative. And that’s actually great news, because it means the brands willing to learn a better creative process have a massive advantage. That’s exactly what I’m going to teach you in this program.
In Smart Paid Traffic LIVE, we teach you this system step by step — and you’ll implement it on your own business in real time.
Sound familiar?
“My Meta ads used to be profitable but performance has been slipping and I can’t figure out why.”
“I don’t have a creative system. I’m guessing at what to run and burning through ideas.”
“My Meta ads used to be profitable but performance has been slipping and I can’t figure out why.”
“I don’t have a creative system. I’m guessing at what to run and burning through ideas.”
I’ve overseen $650M+ in ad spend and taught thousands of marketers how to grow with paid traffic. For 10 weeks, I’ll be your guide, breaking down every step of the system live.
You’ll learn directly from the professional media buyers at the Smart Marketer Agency — the same team managing $30M+ in annual ad spend and running campaigns every day across five platforms.
A complete framework for planning, launching and scaling campaigns across Meta, Google, TikTok, Axon and Bing — so your growth never depends on a single platform.
A repeatable process for ideating, testing and iterating ad creative so you stop guessing at what to run and start building a library that gets stronger over time.
Updated tactics built specifically around how Meta’s algorithm finds and converts customers now — so you’re not running a 2023 playbook in a 2026 landscape.
The knowledge and frameworks to expand into new platforms without wasting budget figuring it out alone.
Bi-weekly Q&A sessions where you can bring your work and get direct input from Molly and the Smart Marketer Agency team.
“As a media buyer and agency owner, you want to feel like you’re up to date with best practices. When I enrolled, I must admit I had a lot of expectations, and I’m so glad that they have been exceeded! The course content teaches strategies that can be implemented across the majority of businesses. The calls are incredibly insightful, and all of the coaches go the extra mile. The community is invaluable.”
“The program was truly a game changer for me. By challenging my USP and product offering, and answering my questions every step of the way, I was able to grow significantly. Before enrolling, our campaigns often fizzled out, and we lacked confidence in our optimization and scaling methods. After the program, we have a clear plan and a much greater understanding of how to scale. Since completing the program, we’ve grown our monthly revenue from around £20k to £70k.”
“I found so much more with Smart Marketer. This was marketing in a more practical, real way. Session 2 and Session 3 were both very impactful for my business — this alone paid for the course. I was able to improve my message and website flow. This was my big moment; my offer wasn’t clear, and fixing it redefined my go-to-market strategy.”
⊕ Learn Molly’s 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.
⊕ The best paid traffic campaign can’t overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platform.
⊕ Eye-catching ads start with knowing who you’re targeting and why they should care. Learn how to define your customer persona, find them online, and use AI tools to accelerate your research and targeting.
⊕ The brands winning right now aren’t winning with better audiences — they’re winning with better creative. Learn a repeatable system for generating hooks, writing ad copy, and producing creative assets at the volume modern platforms demand.
⊕ This is where it all comes together. Learn the step-by-step process for building and launching campaigns across Meta, Google, TikTok, Axon and Bing — including how to structure each platform for maximum performance from day one.
⊕ After a campaign launches, data rolls in from every platform. Learn how to read what matters, sort winning campaigns from dead weight, and build a reporting rhythm that keeps you making smart decisions.
⊕ The best-performing ads almost never start that way. Learn how to analyze creative performance, identify what’s working, and use sprint planning to systematically iterate your way to winners across every platform.
⊕ 80% of campaigns don’t work right off the bat. That doesn’t mean they’re broken. Learn a step-by-step optimization process that shows you exactly what to fix, what to test, and when to move on.
⊕ This is where it gets fun. Once a campaign is optimized, it’s time to scale. Learn the two key scaling methods — Horizontal and Vertical — and how to apply them across the traffic channels to grow spend and return together.
⊕ TikTok Shop is one of the fastest-growing sales channels in ecommerce — and most brands haven’t figured it out yet. Learn how to launch, manage and scale a TikTok Shop strategy that turns content into conversions.
This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.
After completing this course and passing the final exam, you will receive a Professional Certification in Media Buying!
Smart Paid Traffic: LIVE! kicks off on March 26, 2026 and runs for 10 weeks. New training sessions drop weekly, with bi-weekly live Q&As with Molly and the agency team throughout the program.
Every training session and Q&A is recorded and available on-demand. You can watch (or rewatch) at your own pace. The recordings are yours to keep with lifetime access.
This is a complete rebuild, not an update. The original SPT was built around a Meta-dominant landscape. SPT LIVE is a brand-new multi-channel system designed for 2026, covering Meta, Google, TikTok, Axon and Bing. It also includes live coaching, bi-weekly Q&As, and quarterly agency insight reports you won’t find in the on-demand course.
If you already own Smart Paid Traffic, you’ll receive the updated on-demand course when the live program wraps in mid-to-late June 2026. SPT LIVE is for people who want to go through the new system now, with live support, Q&As, and access to the full bonus stack as it’s being built.
This program is designed for anyone from newer media buyers to experienced pros. The system is taught step by step, but the strategies and frameworks are the same ones our agency uses across 50+ client accounts. Whether you’re running your first campaign or managing six figures a month in spend, you’ll get value from this.
Your enrollment comes with one additional seat at no extra cost. You can invite a team member, business partner, or media buyer to go through the entire program alongside you, including all training, Q&As, recordings, and bonuses. To get your extra seat added, reach out to support@smartmarketer.com or reply to your post-purchase email and we’ll get you taken care of.
Expect roughly 2–3 hours per week for the core training, plus optional Q&A sessions. The program is designed for working marketers and founders who are running campaigns in real time.
Every quarter, you’ll receive a report from our agency team covering what’s working now across 50+ client accounts: creative trends, platform shifts, channel allocation changes, and real performance data. These reports are included for life at no additional cost.
After completing the course and passing the final exam, you’ll receive a Professional Certification in Media Buying. Your badge is issued through the world’s largest digital credential network and remains valid indefinitely, so you can complete the exam whenever you’re ready.
Smart Paid Traffic: LIVE! comes with a 30-day, money-back guarantee. If for any reason you’re not satisfied, contact our Support Team within 30 days for a full refund. No questions asked.
Yes. You can pay in full for $1,497 (a $1,000 savings off the regular price of $2,497), or choose 3 monthly payments of $565.
Thumbstop is an AI-powered creative tool trained on $100M+ in ad spend that turns your URL into high-converting static ads and social creatives in seconds. Your enrollment includes one free month with 32 credits so you can generate fresh ad assets while you build your system. We’ll send you an email in April with instructions on how to claim your free month. After that, Thumbstop will auto-bill at the standard rate. You can cancel anytime if it’s not for you.
All Smart Marketer courses come with a 30-day, money-back guarantee.
If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!