The Ecom Profitability Secret:

A Repeatable, 0-to-1 Product Creation Formula

The fastest way to boost ecommerce profitability is to launch new products. But product creation is THE most black box topic in marketing... until now. Learn to reach new audiences, monetize past customers & skyrocket profitability with the Product Creation System designed by Adam Von Rothfelder (Founder of STRONG Coffee).


Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.

Step-by-Step Launch Guide

Learn everything from choosing the right product, to sourcing and manufacturing, to launching your product to an ecstatic audience.

AI-Driven Research

Streamline your product launch with AI-driven market research, customer analysis, branding inspiration & more!

Launch-Only Discount

Save up to 33% during this promo: get $300 off Smart Product Creation, or $1,000 off when you bundle it with Smart Ecommerce!

BONUS: Get Live Feedback on Your New Product

Attend 4 live, members-only Q&A sessions with your course instructors to get tailored advice as you work on your next product.


Working with Adam has been great! He has helped us with everything from branding to packing and even formulation. He has helped us make decisions quickly that would have normally taken us several months. He has also helped us find lower costs and better supplies for our recipes."
Matt Owen
PowerFit Foods

ROI dropping? It’s not your marketing – it's your products.

Almost every business experiences this eventually: the growth arrow is shooting up, up, up… but the profitability line flattens out. It’s happened to us, it’s happened to our agency clients and it will probably happen to you.

Email revenue and ROAS optimization can’t do all the work on their own, and the easiest strategies (new creative! new audiences! more email promos!) only give temporary boosts.

That’s because the problem probably isn’t your marketing — it’s your products (or lack thereof).

The truth is, even if you manage to scale one good front-end offer, you still need to consistently launch new, quality products if you want to unlock profitable growth.

3 signs you should launch a new product

You're struggling to acquire new customers

Has your customer acquisition rate slowed down while your costs have shot up? It might have nothing to do with your ad strategy. Your audience might just be tired of your current offer.

You aren't monetizing past customers

For most brands, it's hard enough to break even when acquiring a customer, much less make a profit. And if you aren't monetizing past customers with new products then it's almost impossible to stay profitable.

You have a low average order value

If you only have one strong front-end offer, you're missing out on a huge opportunity to upsell and cross-sell, which limits your order value. (Increasing AOV is one of the easiest ways to drive growth!)

How product launches helped us beat stagnation and grow past $10 million/year

At Smart Marketer, we’ve experienced all 3 of these pains firsthand.

We grew our largest brand, BOOM! Beauty, to just under $10 million in yearly revenue off the strength of a single product type – our Boomstick Trio®. But eventually our audience became fatigued with our offer, driving costs up and profitability down.

That’s when we invested heavily in product creation. We set the goal of launching 4 products a year — that’s one a quarter! — and our new product line unlocked new growth for the brand.

We only successfully launched 3 products in 2015, but a year later these new products generated roughly $4.6 million in additional revenue, adding about 30% to the company overall. Not only that, but AOV increased by ~$10 for all orders (including first time purchases)!

A few years later, we’d skyrocketed to $40 million in yearly revenue, with product launches being a consistent part of our new growth strategy.

Creating and launching new products doesn't have to feel overwhelming...

Listen, coming up with one great product is hard enough. And if your product creation strategy is just a few scribbles on the back of a napkin, then it’s easy to get distracted or overwhelmed.

What you need is a proven formula for launching successful products. That’s why we partnered with expert Adam Von Rothfelder, who’s sharing the same system he used to launch STRONG Coffee (and help grow several other popular brands).

case study

Learn the proven Product Launch System behind viral brand, STRONG Coffee.

How did Adam build STRONG Coffee into a $2.5m brand that thrives in a market ruled by billion-dollar corporations like Starbucks, and saturated with thousands of coffee roasters across the U.S.?

With an irresistible product and captivating branding that connects with audiences far beyond just coffee lovers. 

And after growing STRONG Coffee to a multimillion ARR, Adam took the blueprint behind his success and used it to launch and scale other popular brands through his agency, 60th & Upham.

Now, Adam is sharing the Product Creation System to help you break through your plateaus and finally reach 7 figures, 8 figures and beyond.

With Adam's Product Creation System, you'll learn how to:


Smart Product Creation

Learn how to create and launch irresistible products (and even entire brands) that stand out in the marketplace. With 7 modules, 93 videos and 22 swipeable resources, you’ll walk away from this course with an easy and repeatable process that you can add to your growth strategy.


Core Concepts of Product Creation

Smart Product Creation Flywheel
New Product Charter


Establishing Your Brand Identity

Discovering Your Brand Ethos
9 Key Questions to Define Your Brand Palette


Problem to Solve

The Perfect Customer Questionnaire
Find Your Edge Questionnaire
Top 8 Resources for Trend Analysis
Conducting Competitive Landscape Analysis


Form the Solution

COGS & Margin Assessment Calculator
Product Brief Template
Manufacturer Vetting Guide: Pro & Con Analysis
Top 10 Things To Audit on Your Quote
7 Crucial Questions to Ask Potential Manufacturers
Product Packaging Design Checklist


Product Manufacturing

Weekly Manufacturer Check-In Guide: Best Practices and Essential Questions


Launch the Solution

Customer Identity Questionnaire
The Perfect 3 Question Testimonial Builder
Creative Brief for Influencers
Buzzbuilder Email Templates
Buzzbuilder Email Swipe File
Buzzbuilder Sites – Swipe File
PreOrder Sites – Swipe File
Seasonal Launch Event – Swipe File
Influencer Marketing Checklist
Product Demoing Checklist


Product Recombobulation

Smart Product Creation Workbook

Course Resources

Swipe the same proven resources — including checklists, product briefs & launch templates — that we use to maximize the launches of all our new products. 

Here are a few favorites:

Meet Your Instructor

Adam Von Rothfelder

Founder & CEO, STRONG Coffee

Adam has a background in physical training (having trained celebrities and star athletes) and mixed martial arts, and starred in the NBC show “STRONG”.

As a believer in divergent thinking, Adam has always looked for ways to break away from the familiar ways of seeing and doing things (a mindset that would eventually make him an expert in product creation and brand-building).

So in 2018, Adam took his personal morning beverage — a mix of coffee and collagen protein in a ready-to-use powder — and turned it into a $2.5m, 100%+ YoY growth in the last 3 years CPG brand, STRONG Coffee.

Then, armed with the same Product Creation System he used to launch STRONG Coffee, he co-Founded 60th & Upham: an in-house creative, brand & product development incubator.

Now, Adam has partnered with us as the lead instructor of Smart Product Creation, where he’s sharing his expertise on creating and launching irresistible products!

Meet Your Coaches

John Grimshaw

CMO at Smart Marketer

John is an expert at crafting offers and creating powerful marketing hooks. In this course, he'll help you position your new product so it connects with your customers (and share his tips for selling out your launch).

Colleen Taylor

Director of Operations at Smart Marketer

As an experienced Project Manager and COO, Colleen has launched more products than she can count. As your co-instructor, she'll give you her secrets for handling logistics and managing your team throughout a product launch.

Who should take this course?

Smart Product Creation is can’t-miss course for anyone who’s involved (or wants to be involved) with creating or marketing irresistible products.

Brand Owners

Even if you've managed to find a winning front-end offer, you'll eventually hit a profitability crash if you don't expand your product line. Don't wait for your results to drop off — learn how to launch new products so you can continue to acquire customers profitably, increase your average order value and get the most out of your past buyers.

Aspiring Entrepreneurs

Are you looking to start your first business but aren't sure exactly which product you want to sell, or how to source, produce and promote it? Skip the expensive and tedious trial and error, and start your new business off on the right foot by learning from proven experts about how to create a winning product and successfully bring it to market.

Agencies & Marketing Teams

You can produce the best marketing in the world and your results will still fall short if you're hamstrung by a limited product line or an over-saturated audience. Empower your client or business owner to launch new products, and see how diversifying your offers can supercharge every area of your marketing.

Product Managers

Even if you manage product development and launches professionally, this course can help you level up every area of your game — from conception, to production, to running sell-out promotions. You'll learn trade secrets from Adam, John and Colleen who have all helped launch numerous successful products across different markets.

Join during this launch to get a special bonus!


4 Live Q&A Sessions

Attend 4 sessions with your instructors — 2 with Adam and 1 each with John and Colleen — where you’ll get tailored advice for your specific situation.

Get personalized answers about your products, branding, sourcing, manufacturing and more!

$2,000 Value

*Q&A is for buyers during this promotion ONLY.

Adam's Product Creation System

For launching irresistible products that your audience will love

Step-by-Step Launch Guide

Guide for conducting AI-driven market research, customer analysis, branding & more

7 modules, 93 videos and 22 swipeable resources

The same ones we use for all our product launches!

Launch bonus!

4 live Q&A sessions with your instructors for personal feedback

save $300 on this course

Smart Product Creation


Regular Price $1,497

Save $997 with bundle

Smart Product Creation
+ Smart Ecommerce


Regular Price $2,994

Our risk-free guarantee

All Smart Marketer courses come with a 30-day, money-back guarantee.

If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.

Frequently Asked Questions

Smart Product Creation is a comprehensive, step-by-step course designed to teach you how to create and launch successful physical products. The course covers everything from market research and branding to manufacturing and launching, providing a proven, repeatable system to enhance your ecommerce profitability.

This course is perfect for brand owners, aspiring entrepreneurs, agencies and marketing teams, and product managers who want to excel in creating and marketing physical products. Whether you’re starting a new business or expanding your current product line, Smart Product Creation will guide you every step of the way.

Smart Product Creation stands out with its detailed, proven formula designed by Adam Von Rothfelder, founder of STRONG Coffee. It includes AI-driven market research, detailed checklists, live Q&A sessions, and numerous swipeable resources to ensure you have everything you need to succeed.

The course is divided into seven comprehensive modules:

  1. Core Concepts Of Product Creation
  2. Establishing Your Brand Identity
  3. Problem To Solve: Market & Customer Research
  4. Form The Solution: Building Your Product Brief
  5. Create The Solution: Managing Your Manufacturer
  6. Launch The Solution: Establishing Proven Offers
  7. Product Recombobulation: Feedback & Expansion

You’ll receive 93 videos, 30 swipeable resources, and various checklists, templates, and guides to help you through every step of the product creation process. Additionally, the course includes live Q&A sessions for personalized feedback, available exclusively during the launch period. These resources are versatile and adaptable to various industries, ensuring they can be applied to your specific business needs.

By following our step-by-step system, you’ll learn to reach new audiences, monetize past customers, and significantly increase your profitability. The course is designed to help you master product creation from ideation to launch, ensuring you have a consistent and profitable growth strategy. The AI-driven research included in the course streamlines market insights, customer analysis, and branding inspiration, helping you make data-driven decisions.

Don’t worry! Smart Product Creation is designed to be accessible to all skill levels. Whether you’re a beginner or an experienced entrepreneur, our step-by-step approach will guide you through the process with ease.

While live attendance offers the best opportunity for real-time feedback, all sessions will be recorded and made available to you. You can watch them at your convenience and still benefit from the insights shared.

The principles and strategies taught in Smart Product Creation are universally applicable to physical product creation across various industries. Plus, our proven track record and success stories, like STRONG Coffee, demonstrate the effectiveness of our system.

Our support team is always here to help! You can reach out to us via email or phone for any questions or assistance you need throughout the course. We are committed to ensuring you have the best experience possible.

We offer a 30-day, money-back guarantee. If for any reason you are not delighted with our product, simply contact our support team for a full refund, no questions asked.

Once you enroll, you have lifetime access to the course materials, including any updates or additional content added in the future. You can learn and apply the strategies at your own pace.

No prerequisites are required. The course is designed to be comprehensive and accessible to everyone, regardless of prior experience in product creation or marketing.