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YouTube Kickstart & Performance Max Blueprint.
The average Facebook user spends 30–40 minutes a day on the social platform — but that same person spends 155 minutes a day surfing the web or scrolling through other social sites.
So while Facebook is our primary advertising channel and the one we recommend media buyers start with, as your business grows you want to scale across all of the places your customers spend their time.
To do this, you need to develop an omni-channel traffic strategy.
Google has 2x the reach of Facebook & Instagram combined, reaching 97% of the entire Internet. So no matter who your ideal customers are or where they spend their time, you can find more of them on Google than anywhere else. Once you learn how to become a full-stack marketer, you can grow any brand using an omni-channel approach that leverages all 4 major ad platforms for maximum visibility and scale.
You don’t need to choose between Google or Meta — in fact, you really shouldn’t. They each have their own strengths, and while Facebook and Instagram are great for brand awareness, Google is widely known for its high bottom-of-funnel conversion rate. So even brands that prefer social media advertising can add 10% more ad revenue by leveraging the higher purchase intent of Google Search and Shopping ads.
Did you know that more 18–34 year olds watch YouTube than cable TV? Research shows that 81% of all U.S. adults have used YouTube vs only 69% for Facebook, and after Facebook, YouTube is ranked #2 in global engagement with 2.3 billion active monthly users. It’s the world’s 2nd largest search engine and the 2nd most visited site on the Internet after Google. Bottom line: no matter what industry you’re in, you can reach greater scale with YouTube and the rest of Google’s channels.
By scaling onto Google and its many traffic channels, you diversify your visibility sources and give yourself a backup revenue stream. So if anything happens to your Facebook ad account, or if your sales take a big hit from the next iOS or algorithm update, you’ll have other revenue channels to rely on while you figure things out. This is like buying secret insurance for your brand, except instead of paying for it, it pays you! Otherwise, you’re always just one misfortune away from going bust.
86% of people turn to at least 1 of these channels when shopping for a product. With Google ads, you can be everywhere your customers are.
Strengthen any existing ad strategy with powerful retargeting campaigns to increase bottom-of-funnel conversions.
Grow brand awareness and generate new leads with top-of-funnel Display Ads that reach 90% of all Internet users.
Build high-ROI shopping funnels and product feeds to capture more bottom-of-funnel sales for any eCommerce brand.
Combine all 6 channels into one powerful campaign type that uses AI to optimize your customer journey.
Get your branded content on a user’s customized feed with this highly targeted platform powered by machine learning.
Imagine having a 1 billion-person email list! Gmail ads land you right in the inbox and cost up to 90% less than other PPC ads.
And with Google ads, you don’t need to learn a different marketing platform for each traffic channel.
All your data flows into a single account, so you can share winning audiences cross-channel and manage all of your campaigns in one place.
And similar to Facebook’s interest targeting, you can use Google’s affinity targeting to find new customers, create “lookalike” audiences and scale winning campaigns.
At Smart Marketer, we went from spending $0 on YouTube ads to generating $779,335 in just 6 months — all from cold traffic!
After Facebook, there’s no other ad platform that can match YouTube’s huge reach, high engagement, and detailed targeting options. Simply put, it’s the ideal secondary channel to pair with your existing traffic campaigns.
Now, we even have months when YouTube beats Facebook in spend and CPA!
That’s because YouTube is much more than cat videos — it’s become a major shopping channel with over 2 billion users. 80% of shoppers say they use YouTube when making a purchase decision.
In Smart Google Ads, you get 8 modules with 91 videos
that combine in-depth strategy and step-by-step tutorials
to help you leverage the wide-reaching power of Google.
⊕ The Goal
⊕ “Why Your Business Needs to Beef Up Google Ads”
⊕ Demand Generation v. Capture Generation
⊕ Google Ads & Your Media Mix
⊕ 4 Pillars of Google Ads
⊕ Strengths & Weaknesses of Google Ads
⊕ Intent and Volume Are Really Just Understanding What Mode Someone Is In
⊕ Search Ads and Your Marketing Funnel
⊕ Targeting the RIGHT Keywords
⊕ Conducting Keyword Research
⊕ Leveling-Up with Quality Score
⊕ Segmenting Campaigns
⊕ Structuring Ad Groups
⊕ Search Ad Copy
⊕ Utilizing Search Assets (aka Extensions)
⊕ Manual Bidding v. Smart Bidding
⊕ Building Out Your Search Campaigns
⊕ Optimizing Your Search Campaigns
⊕ Advanced Tools & Tactics
⊕ “Search is Where Google Got Its Start”
⊕ A Billion Shopping Experiences Every Day
⊕ Google Shopping and Your Marketing Funnel
⊕ Merchant Center Overview
⊕ Types of Product Feeds
⊕ Elements of a Product Feed
⊕ Product Reviews
⊕ Google Merchant Center & Promotions
⊕ Google Shopping Bidding
⊕ Building Out Your Google Shopping Campaign
⊕ Google Shopping Optimizations
⊕ “It All Starts With Your Products”
⊕ Don’t Sleep on YouTube
⊕ YouTube and Your Marketing Funnel
⊕ 7 Must Have Elements of a YouTube Video
⊕ 8 Winning YouTube Ad Templates
⊕ Laying the Foundation with Remarketing
⊕ Building Our Remarketing Audiences
⊕ YouTube Remarketing Strategies
⊕ YouTube Bidding Strategies
⊕ Building Out Your YouTube Remarketing Campaign
⊕ Using YouTube for Top of Funnel Ads
⊕ Building Top of Funnel Audiences
⊕ Building Out Your Top of Funnel YouTube Campaign
⊕ YouTube Optimizations
⊕ “It All Starts With Your Video”
⊕ There’s Immense Opportunity With The Display Network
⊕ Being More Granular Can Lead to Better Conversion Rates
⊕ Display & Discovery and Your Marketing Funnel
⊕ Google Display vs. Google Discovery
⊕ Display and Discovery Campaign Types
⊕ Display and Discovery Ad Types
⊕ Using Display and Discovery for Top of Funnel Ads
⊕ Display and Discovery Bid Strategies
⊕ Crafting Your Message: Display and Discovery Ad Copy
⊕ The Most Important Element of Image Ads: Selecting Your Image!
⊕ Building Out Your Display Remarketing Campaign
⊕ Building Out Your Display Top of Funnel Campaign
⊕ Display Ads Optimizations
⊕ Building Out Your Discovery Remarketing Campaign
⊕ Building Out Your Discovery Top of Funnel Campaign
⊕ Discovery Ads Optimizations
⊕ Our Most Successful Clients Are Spending More on Google Than Any Other Marketing Channels
⊕ Putting All the Channels Together
⊕ Full-Funnel Perspective
⊕ Full-Funnel Perspective: Portfolio Metrics
⊕ Balancing the Budget
⊕ ROAS Based Budget Model Walkthrough
⊕ Leveraging Third-Party Tracking Tools
⊕ “Google Ads As a Catalysis To Grow”
All Businesses
While some of the course content is specific to eCommerce, all business types can benefit from implementing these strategies — info, SaaS, services, you name it.
All Team Sizes
Whether you’re a do-it-yourself business owner or you run a $200 million operation like we do, this course is the most effective way to launch Google ads for your brand.
All Skill Levels
From agency owners looking to sharpen their skills to ambitious (but inexperienced) team members, this course teaches anyone how to run profitable Google ad campaigns.
All Budgets
You don’t need to spend $1,000 a day to see a positive ROI on Google. Google ads scale with any budget, and you’ll learn how to optimize every campaign to make sure it scales profitably.
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First and foremost, Brett’s passion is helping eCommerce companies grow their businesses through creative marketing efforts.
And as the CEO of OMG Commerce, Brett has played a key role in scaling some of the fastest-growing eCommerce companies today — like BOOM! by Cindy Joseph, Native deodorant, and Smarty Pants vitamins — with $100 million in yearly ad spend and 108 active clients.
He’s a repeat presenter at top industry events like Traffic & Conversion Summit, IRCE, eCommerce All-Stars, Content & Commerce, SMMW, and MDMC. Brett is also the author of The Ultimate Guide to Google Shopping, and he hosts the eCommerce Evolution, a podcast centered on accelerating growth for eCommerce.
Launch, manage and optimize your first YouTube campaign, with step-by-step instructions on how to tweak your existing ads to succeed on YouTube.
Easily scale your Facebook ads onto YouTube
Optimize your existing ad creative for YouTube
Copy Brett's 3 best video ad templates
Set up your YouTube ads account for success
Build out your TrueView Campaign from start to finish
Track the right metrics for troubleshooting & optimization
Use the power of machine learning to simplify Google ads by combining all 6 channels into 1 powerful campaign type.
Master Google's new campaign type with Brett Curry
Diversify your marketing by adding 6 channels from the world's biggest traffic source
19 training videos that combine in-depth strategy with detailed tutorials
3 case studies showing real-world results of P-Max campaigns in brands just like yours
Leverage AI to simplify the process of running Google ads
Search, Display, Shopping, Discover, Gmail & YouTube — plus the new Performance Max — all in one easy-to-use ads platform.
Google spans 97% of the Internet (that's 2x the reach of Facebook & Instagram combined), allowing you to be everywhere your customers are.
Become one of the few full-stack advertisers in the game who can scale campaigns beyond Meta.
Get the YouTube Kickstart Blueprint ($397) and Performance Max Blueprint ($397) completely free.
If you're not delighted with your purchase, you have 30 days to get a full refund.
All Smart Marketer courses come with a 30-day, money-back guarantee.
If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!
