With 107 email examples, 22 campaigns and the latest solutions to Apple’s iOS and Google’s Spam updates — any brand (in any market) can turn email into their #1 sales channel.
Over 100,000 business owners, digital marketers & students worldwide trust Smart Marketer.
We completely updated Smart Email Marketing to tackle the biggest problems (and opportunities) facing email marketers.
Facebook is still the #1 platform for reaching new audiences, but it hasn’t converted as well since iOS14.
Fortunately, email has a 2.5x higher conversion rate compared to ads.
Our Email Marketing System (packed with 22 advanced campaigns) will help you convert your Facebook traffic for a fraction of the price, so you can maximize your ROI.
If email accounts for less than 40% of your revenue, then you have a major opportunity for growth!
Not only is email the most profitable sales channel (approx. 40x ROI vs 1.5x on Facebook), it’s also the most reliable.
Think about how much of a headache Facebook has been over the last few years, or how many businesses have crumbled because of a Google update.
Organic reach on social media platforms has plummeted – for example, Facebook’s organic reach is now as low as 2%, meaning the vast majority of your audience never sees your posts.
Meanwhile, email still boasts an incredibly high organic reach (often exceeding 80%), making it one of the most cost-effective ways to nurture leads and drive repeat purchases.
That’s why it’s crucial to adapt to Apple’s Mail Privacy Protection and stay on top of the latest Gmail updates, so you can keep your emails out of the spam folder and continue to get the opens and clicks that boost your bottom line.
Gmail made a big algorithm change in January 2022.
All the sudden, brands like ours — that follow best practices and send emails our customers actually want — found themselves in the spam folder.
Oh, and our email sales plummeted overnight.
We tried everything to fix it: changing our copy, mailing to different segments, even hiring a service… but nothing worked.
Then we found the solution.
Our resident email expert and your course instructor, John Grimshaw, has proven the power of these strategies firsthand: ✔️shifting to a dedicated sending domain and ✔️running a strategic warm-up email sequence.
In just a few short weeks of implementing these tactics, we 2x’d our open rates and 4x’d our click-through rates — and the positive results have kept coming!
Algorithm changes and updates from major email providers like Gmail are ongoing and unpredictable, which means warming up your sending domain and nurturing your subscriber list regularly isn’t just a one-time fix; it’s a best practice for ongoing success. Companies that consistently warm up their email lists often see significant improvements in deliverability and engagement over time.
Whether you’ve experienced a drop in performance due to these changes or not, we recommend you start preparing now. Taking proactive steps ensures that your email revenue remains stable during critical promotion periods — just like it did for us once we adapted to these new practices.
We cover the entire 4-step process (including plug-and-play email templates for your warm-up sequence) in Module 6 of Smart Email Marketing to help you stay ahead of any updates and maintain a healthy email list that drives consistent revenue.
Is your list suffering from low open rates and poor deliverability? Learn how to measure the health of your list and diagnose any urgent problems in this free preview from Module 6.
The new Smart Email Marketing is the most up-to-date email marketing course on the planet. It’s packed with 107 streamable videos, 22 advanced campaigns, 110+ email templates & examples, and 55 different course resources to help you turn email into a huge revenue channel for your business.
⊕ The Goal
⊕ Email & The Smart Marketing Model
⊕ Why & How to Win With Email
⊕ Audit Your Email Performance
⊕ 3 Shapes to Mastering Email Marketing
⊕ The 8 Immutable Laws of Email Marketing
⊕ Email Quality Assurance
⊕ Build an Email Swipe File
⊕ CRMs & ESPs
⊕ The Perfect Email Template
⊕ The Who, Where, and When of Email
⊕ The Offer Formula
⊕ From Email to Campaign
⊕ Building a Campaign
⊕ How to Get Your List
⊕ Build Your Opt-In Offer
⊕ Build an Opt-In Page
⊕ Running Your SLO to Paid Traffic
⊕ Build & Launch Your Facebook Campaign
⊕ Voice v Tone V Content
⊕ Why Voice Matters
⊕ The Character Diamond
⊕ How to Fill Out Your Character Diamond
⊕ Tips for Finding & Feeding Your Voice
⊕ Brand Voice: This or That
⊕ Your Welcome Series
⊕ How to Create Your Welcome Series Campaign Map
⊕ Our Copywriting Toolbox
⊕ The Parts of an Email
⊕ Email Openers
⊕ Proof & Objection Busters
⊕ Conversion Cues
⊕ Reasons to Mail
⊕ Copywriting Resources
⊕ Automation: Email Retargeting
⊕ What Makes Good Automation?
⊕ Pre-Arrival Sequence
⊕ How to Create Your Pre-Arrival Campaign Map
⊕ Cross-Sell Sequence
⊕ How to Create Your Cross-Sell Campaign Map
⊕ Ambassador Request Sequence
⊕ How to Create Your Ambassador Request Campaign Map
⊕ UGC Request Sequence
⊕ How to Create Your UGC Request Campaign Map
⊕ Feedback Request Sequence
⊕ How to Create Your Feedback Request Campaign Map
⊕ Repeat Purchase Sequence
⊕ How to Create Your Repeat Purchase Campaign Map
⊕ Conversion v. Post-Purchase Automation
⊕ Upsell: Lead to Sale Flow
⊕ How to Create Upsell: Lead to Sale
⊕ Upsell: Birthday Gift Flow
⊕ How to Create Your Upsell: Birthday Gift Campaign Map
⊕ Upsell: Giveaway Flows
⊕ How to Create Your Upsell: Giveaway Campaign Map
⊕ Browse Abandonment Sequence
⊕ How to Create Your Browse Abandon Campaign Map
⊕ Cart Abandonment Sequence
⊕ How to Create Your Cart Abandonment Sequence Map
⊕ Winback Sequence
⊕ How to Create Your Winback Campaign Map
⊕ Out of Stock Sequence
⊕ How to Create Your Out of Stock Campaign Map
⊕ Sunset Sequence
⊕ How to Create Your Sunset Campaign Map
⊕ What Your Business Needs Today
⊕ Why Plan Your Promotions
⊕ Offer Inventory
⊕ Promotion Planning Checklist
⊕ Filling Out Your Promotional Calendar
⊕ Example Promotional Calendars
⊕ Filling Out a Promotional Tracking Sheet
⊕ The Three Promotional Types
⊕ [Excitement] Giveaway Campaign
⊕ How to Create Your Giveaway Campaign Map
⊕ [Excitement] Webinar Registration
⊕ How to Create Your Webinar Registrant Campaign
⊕ [Activation] Flash Sale
⊕ How to Create Your Flash Sale Campaign Map
⊕ [Activation] Price Hike
⊕ How to Create Your Price Hike Campaign Map
⊕ [Monetization] 8 Day Double Down
⊕ How to Create Your 8 Day Double Down Campaign Map
⊕ [Monetization] Extra Extra!
⊕ How to Create Your Extra Extra! Campaign Map
⊕ 2x Buyer Survey Email Sequence
⊕ How to Create a 2x Buyer Survey Email Campaign
⊕ Final Promo Campaign Tips
⊕ What Determines Deliverability
⊕ Evaluating Your Deliverability
⊕ How To Use Deliverability Monitoring Tools
⊕ How to Fix Deliverability
⊕ Smart Marketer’s Deliverability Issue
⊕ How to Warm Up a Sending Configuration
⊕ Why Use Segmentation?
⊕ Key Segments & Examples
⊕ How to Create Powerful Segments
⊕ List Hygiene Tips
⊕ 3 Principles of Data & Analytics
⊕ Our Review Cycle
⊕ Important Email Numbers
⊕ How to Establish Broadcast Benchmarks
⊕ How to Establish Flow Benchmarks
⊕ Turning Numbers Into Action
⊕ Email Improvement Checklist
⊕ Testing Emails
⊕ Get Out There and Send Some Emails!
⊕ Leveraging Your Other Owned Media
8 campaigns that generate more leads and brand assets for your business.
8 campaigns to convert new buyers and launch more promotions.
6 campaigns that increase repeat purchases and create life-long fans.
You don’t have to take our word for it…
Get a sneak peek of our Flash Sale templates (1 of 22 campaigns), then decide for yourself if advanced email marketing like this will help you grow your business.
(If you run this 1 campaign today, you could pay for the entire course!)
“We’re on day 3 of the 4 day price hike and it has been the most dominant, ridiculously high-performing email campaign we’ve ever sent.”
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I’m Smart Marketer’s data-obsessed CMO, and in my career I’ve sent over 443,000,000 emails.
But more importantly for you, in just 12 months I doubled Smart Marketer’s email revenue using the same email system I teach in this course.
Which is amazing because Ezra is a fantastic email marketer who had already generated millions of dollars with this sales channel.
But hey, it just goes to show you that even a marketer as smart as Ezra can’t possibly manage everything on his own.
As the business owner his attention was split a dozen different ways, so even though email was already Ezra’s biggest revenue generator, he knew that to grow the brand he needed someone who could focus on email full time.
So when Ezra made me his CMO, managing the email list was my highest priority.
You may not realize it, but an email specialist is one of the most important roles on any marketing team.
This person does a heck of a lot more than just send out blog posts: they generate the most revenue, engage with the most customers, and help grow the brand’s most valuable asset — your email list.
And if you don’t invest in your email specialist and give them the tools they need to succeed, it doesn’t just hurt your email revenue — it lowers ROI from every other channel.
That’s why we created Smart Email Marketing.
In this program, I will help you or a team master the skills I use every day as a professional email specialist, so you can drive more email revenue for your own business or any brand that hires you.
All Business Types
The system works across all markets and industries: ecommerce, info products, SaaS, agencies — you name it.
All Team Sizes
Whether you're a do-it-yourself business owner or you have a designated email specialist like John, this is the most efficient system for leveraging email to drive growth.
All Skill Levels
Depending on your experience level, this course can help you build an email system from scratch or improve the skills you already have.
All Budgets
Email is the most affordable and most profitable marketing channel — and it works at all scales. No matter your budget, SEM will help you get a high ROI from your investment.
Our proven training - You get the same 12-week curriculum as our popular email mentorship delivered in a flexible on-demand course.
John's complete email system for generating and nurturing leads, driving sales, and producing repeat customers.
22 of our most profitable automated & manual promotion campaigns.
37 step-by-step walkthrough videos to guide you through every module.
55 brand new course resources including worksheets, templates, swipe files, checklists and more.
110+ email templates & examples to copy & inspire your own campaigns.
30-day, money-back guarantee with no questions asked.
All Smart Marketer courses come with a 30-day, money-back guarantee.
If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!
