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Unlock the Complete Email Marketing System We Used to Generate $185 Million Across 3 Brands

With 107 email examples, 22 campaigns and the latest solutions to Apple’s iOS and Google’s Spam updates — any brand (in any market) can turn email into their #1 sales channel.

GET SMART EMAIL MARKETING

Over 100,000 business owners, digital marketers & students worldwide trust Smart Marketer.

"

I completely changed my career and after watching the email marketing course in November I landed work with 5 different clients immediately!
Trayan Hristov
Founder & CEO, Thrivelia

Are you struggling with high ad costs & low email revenue since Apple's iOS updates?

We completely updated Smart Email Marketing to tackle the biggest problems (and opportunities) facing email marketers.

Lower Facebook ad costs post-iOS 14

Facebook is still the #1 platform for reaching new audiences, but it hasn’t converted as well since iOS14.

Fortunately, email has a 2.5x higher conversion rate compared to ads.

Our Email Marketing System (packed with 22 advanced campaigns) will help you convert your Facebook traffic for a fraction of the price, so you can maximize your ROI.

Make email your #1 sales channel

If email accounts for less than 40% of your revenue, then you have a major opportunity for growth!

Not only is email the most profitable sales channel (approx. 40x ROI vs 1.5x on Facebook), it’s also the most reliable.

Think about how much of a headache Facebook has been over the last few years, or how many businesses have crumbled because of a Google update.

Stay Ahead of Apple’s Mail Privacy Protection & the Latest Email Platform Updates

Organic reach on social media platforms has plummeted – for example, Facebook’s organic reach is now as low as 2%, meaning the vast majority of your audience never sees your posts.

Meanwhile, email still boasts an incredibly high organic reach (often exceeding 80%), making it one of the most cost-effective ways to nurture leads and drive repeat purchases.

That’s why it’s crucial to adapt to Apple’s Mail Privacy Protection and stay on top of the latest Gmail updates, so you can keep your emails out of the spam folder and continue to get the opens and clicks that boost your bottom line.

CASE STUDY

A Gmail update cut email sales in half a few years ago. Here's the solution we used to 2X opens, 4X clicks & take back our revenue.

Gmail made a big algorithm change in January 2022.

All the sudden, brands like ours — that follow best practices and send emails our customers actually want — found themselves in the spam folder.

Oh, and our email sales plummeted overnight.

We tried everything to fix it: changing our copy, mailing to different segments, even hiring a service… but nothing worked.

Then we found the solution.

Our resident email expert and your course instructor, John Grimshaw, has proven the power of these strategies firsthand: ✔️shifting to a dedicated sending domain and ✔️running a strategic warm-up email sequence. 

In just a few short weeks of implementing these tactics, we 2x’d our open rates and 4x’d our click-through rates — and the positive results have kept coming!

Algorithm changes and updates from major email providers like Gmail are ongoing and unpredictable, which means warming up your sending domain and nurturing your subscriber list regularly isn’t just a one-time fix; it’s a best practice for ongoing success. Companies that consistently warm up their email lists often see significant improvements in deliverability and engagement over time.

Whether you’ve experienced a drop in performance due to these changes or not, we recommend you start preparing now. Taking proactive steps ensures that your email revenue remains stable during critical promotion periods — just like it did for us once we adapted to these new practices.

We cover the entire 4-step process (including plug-and-play email templates for your warm-up sequence) in Module 6 of Smart Email Marketing to help you stay ahead of any updates and maintain a healthy email list that drives consistent revenue.

Get a sneak peek of the course!

 
MODULE 6

How to Warm Up a Sending Configuration

Is your list suffering from low open rates and poor deliverability? Learn how to measure the health of your list and diagnose any urgent problems in this free preview from Module 6.

An on-demand training program that teaches anyone how to grow a brand with email.

The new Smart Email Marketing is the most up-to-date email marketing course on the planet. It’s packed with 107 streamable videos, 22 advanced campaigns, 110+ email templates & examples, and 55 different course resources to help you turn email into a huge revenue channel for your business.

Module 1

Crucial Cornerstones of Email Marketing
Learn how to audit your brand’s email performance, create better-selling offers, and craft the perfect email template as you discover what it takes to succeed as an email marketer.

⊕ The Goal
⊕ Email & The Smart Marketing Model
⊕ Why & How to Win With Email
⊕ Audit Your Email Performance
⊕ 3 Shapes to Mastering Email Marketing
⊕ The 8 Immutable Laws of Email Marketing
⊕ Email Quality Assurance
⊕ Build an Email Swipe File
⊕ CRMs & ESPs
⊕ The Perfect Email Template
⊕ The Who, Where, and When of Email
⊕ The Offer Formula
⊕ From Email to Campaign
⊕ Building a Campaign

Module 2

Build Your List
Your email list is the most valuable asset a digital brand owns. In this module, you’ll learn how to build and grow yours as quickly and efficiently as possible using paid traffic channels.

⊕ How to Get Your List
⊕ Build Your Opt-In Offer
⊕ Build an Opt-In Page
⊕ Running Your SLO to Paid Traffic
⊕ Build & Launch Your Facebook Campaign

Module 3

Crafting Your Email Copy
In this module, we dive into one of the best kept secrets (and most important skills) that makes email marketing work for any business: How to craft a unique brand voice.

⊕ Voice v Tone V Content
⊕ Why Voice Matters
⊕ The Character Diamond
⊕ How to Fill Out Your Character Diamond
⊕ Tips for Finding & Feeding Your Voice
⊕ Brand Voice: This or That
⊕ Your Welcome Series
⊕ How to Create Your Welcome Series Campaign Map
⊕ Our Copywriting Toolbox
⊕ The Parts of an Email
⊕ Email Openers
⊕ Proof & Objection Busters
⊕ Conversion Cues
⊕ Reasons to Mail
⊕ Copywriting Resources

Module 4

Automation Engine Campaigns
Automated email flows will drive the majority of your email sales, and here we give you 14 of our most profitable campaigns and teach you how to add them to your business.

⊕ Automation: Email Retargeting
⊕ What Makes Good Automation?
⊕ Pre-Arrival Sequence
⊕ How to Create Your Pre-Arrival Campaign Map
⊕ Cross-Sell Sequence
⊕ How to Create Your Cross-Sell Campaign Map
⊕ Ambassador Request Sequence
⊕ How to Create Your Ambassador Request Campaign Map
⊕ UGC Request Sequence
⊕ How to Create Your UGC Request Campaign Map
⊕ Feedback Request Sequence
⊕ How to Create Your Feedback Request Campaign Map
⊕ Repeat Purchase Sequence
⊕ How to Create Your Repeat Purchase Campaign Map
⊕ Conversion v. Post-Purchase Automation
⊕ Upsell: Lead to Sale Flow
⊕ How to Create Upsell: Lead to Sale
⊕ Upsell: Birthday Gift Flow
⊕ How to Create Your Upsell: Birthday Gift Campaign Map
⊕ Upsell: Giveaway Flows
⊕ How to Create Your Upsell: Giveaway Campaign Map
⊕ Browse Abandonment Sequence
⊕ How to Create Your Browse Abandon Campaign Map
⊕ Cart Abandonment Sequence
⊕ How to Create Your Cart Abandonment Sequence Map
⊕ Winback Sequence
⊕ How to Create Your Winback Campaign Map
⊕ Out of Stock Sequence
⊕ How to Create Your Out of Stock Campaign Map
⊕ Sunset Sequence
⊕ How to Create Your Sunset Campaign Map
⊕ What Your Business Needs Today

Module 5

Generating Revenue: Promo Emails
Want some extra sales today? This module includes 7 types of multi-day promotional campaigns you can launch year round to boost revenue and drive free traffic.

⊕ Why Plan Your Promotions
⊕ Offer Inventory
⊕ Promotion Planning Checklist
⊕ Filling Out Your Promotional Calendar
⊕ Example Promotional Calendars
⊕ Filling Out a Promotional Tracking Sheet
⊕ The Three Promotional Types
⊕ [Excitement] Giveaway Campaign
⊕ How to Create Your Giveaway Campaign Map
⊕ [Excitement] Webinar Registration
⊕ How to Create Your Webinar Registrant Campaign
⊕ [Activation] Flash Sale
⊕ How to Create Your Flash Sale Campaign Map
⊕ [Activation] Price Hike
⊕ How to Create Your Price Hike Campaign Map
⊕ [Monetization] 8 Day Double Down
⊕ How to Create Your 8 Day Double Down Campaign Map
⊕ [Monetization] Extra Extra!
⊕ How to Create Your Extra Extra! Campaign Map
⊕ 2x Buyer Survey Email Sequence
⊕ How to Create a 2x Buyer Survey Email Campaign
⊕ Final Promo Campaign Tips

Module 6

Hitting the Inbox: Email Deliverability
Apple’s iOS 15 and Google’s new Spam Filter are changing email forever. We’ll teach you the skills you need to improve deliverability and protect your biggest sales channel.

⊕ What Determines Deliverability
⊕ Evaluating Your Deliverability
⊕ How To Use Deliverability Monitoring Tools
⊕ How to Fix Deliverability
⊕ Smart Marketer’s Deliverability Issue
⊕ How to Warm Up a Sending Configuration
⊕ Why Use Segmentation?
⊕ Key Segments & Examples
⊕ How to Create Powerful Segments
⊕ List Hygiene Tips

Module 7

Analytics & Optimizations
Learn the easiest ways to track your email performance, so you can start using honest data to make smarter (and more profitable) decisions in your business. No math degree required!

⊕ 3 Principles of Data & Analytics
⊕ Our Review Cycle
⊕ Important Email Numbers
⊕ How to Establish Broadcast Benchmarks
⊕ How to Establish Flow Benchmarks
⊕ Turning Numbers Into Action
⊕ Email Improvement Checklist
⊕ Testing Emails
⊕ Get Out There and Send Some Emails!

+ Bonus

Leveraging Your Other Owned Media
Email is owned media: it's cheap, easy, and gives you more control than ads. This bonus content shows you how to use other owned media like SMS and Messenger in your business, too.

⊕ Leveraging Your Other Owned Media

What's Included

Each module of SEM combines strategy sessions, step-by-step tutorials, email templates, and 55 brand new course resources to give you a clear path to success.
  • 110+ Email Templates & Examples
  • 15 Automated Sequences
  • Facebook Lead Gen. Campaigns
  • Customer Review Campaigns
  • Course Workbook w/ Expanded Notes
  • Flow Metrics Worksheets
  • Email Audit
  • 22 “Done For You” Email Campaigns
  • 7 Promotional Campaigns
  • 16 In-Video Quizzes
  • Quality Review Checklist
  • Campaign Map Worksheet
  • Copywriting Toolbox
  • Email Benchmark Metrics Sheet
  • 107 Total Videos
  • 37 Walkthroughs
  • Google Warm-Up Series
  • 2 SEM Swipe Files
  • Webinar Promo Checklist
  • Brand Voice Worksheet
  • Offer Formulas

"

Your insights and training have helped me grow my employers website revenue to over $5 million my first year, 35–40% from email alone.
– Michael W

22 Advanced Email Campaigns With 110+ email templates & examples Any Brand Can Copy.

Generate & Nurture Leads

8 campaigns that generate more leads and brand assets for your business.

Welcome Sequence

Social Contests

Out of Stock Sequence

Webinar Registration

Ambassador Request Sequence

UGC Request Sequence

Feedback Request Sequence

2x Buyer Survey Email Sequence

Convert More Buyers

8 campaigns to convert new buyers and launch more promotions.

Flash Sale

8 Day Double Down

Cart Abandonment Sequence

Browse Abandonment Sequence

Cross-Sell Sequence

Lead-to-Sale

Price Hike

Extra Extra!

Increase Repeat Purchases

6 campaigns that increase repeat purchases and create life-long fans.

Pre-Arrival Sequence

Customer Winback Sequence

Repeat Purchase Sequence

Free Giveaways

Birthday Sequence

Sunset Sequence

Preview the Course

You don’t have to take our word for it… 

Get a sneak peek of our Flash Sale templates (1 of 22 campaigns), then decide for yourself if advanced email marketing like this will help you grow your business.

Watch Module 5:

The Flash Sale Campaign

(If you run this 1 campaign today, you could pay for the entire course!)

 
GRAB OUR FREE TEMPLATES:
  • EMAIL 1: Announce the sale
  • EMAIL 2: Introduce scarcity
  • EMAIL 3: Close the sale
PREVIEW TEMPLATES

“We’re on day 3 of the 4 day price hike and it has been the most dominant, ridiculously high-performing email campaign we’ve ever sent.”

– Scott W.

Become a Certified Email Marketer

After completing this course and passing the final exam, you will receive a Professional Certification in Email Marketing!

Use your badge to sign new clients, land your dream job, or confirm a team member's skills / completion of the course.

Validate your abilities with a stamp of approval from Smart Marketer and the world's largest digital credential network.

Meet Your Instructor

Hi, I’m John!

I’m Smart Marketer’s data-obsessed CMO, and in my career I’ve sent over 443,000,000 emails.

But more importantly for you, in just 12 months I doubled Smart Marketer’s email revenue using the same email system I teach in this course.

Which is amazing because Ezra is a fantastic email marketer who had already generated millions of dollars with this sales channel.

But hey, it just goes to show you that even a marketer as smart as Ezra can’t possibly manage everything on his own. 

As the business owner his attention was split a dozen different ways, so even though email was already Ezra’s biggest revenue generator, he knew that to grow the brand he needed someone who could focus on email full time.

So when Ezra made me his CMO, managing the email list was my highest priority.

You may not realize it, but an email specialist is one of the most important roles on any marketing team. 

This person does a heck of a lot more than just send out blog posts: they generate the most revenue, engage with the most customers, and help grow the brand’s most valuable asset — your email list.

And if you don’t invest in your email specialist and give them the tools they need to succeed, it doesn’t just hurt your email revenue — it lowers ROI from every other channel.

That’s why we created Smart Email Marketing. 

In this program, I will help you or a team master the skills I use every day as a professional email specialist, so you can drive more email revenue for your own business or any brand that hires you.

“Should I Join This Course?"

All Business Types

The system works across all markets and industries: ecommerce, info products, SaaS, agencies — you name it.

All Team Sizes

Whether you're a do-it-yourself business owner or you have a designated email specialist like John, this is the most efficient system for leveraging email to drive growth.

All Skill Levels

Depending on your experience level, this course can help you build an email system from scratch or improve the skills you already have.

All Budgets

Email is the most affordable and most profitable marketing channel — and it works at all scales. No matter your budget, SEM will help you get a high ROI from your investment.

The most up to date email marketing course on the planet.

Join Now

Our proven training - You get the same 12-week curriculum as our popular email mentorship delivered in a flexible on-demand course.

John's complete email system for generating and nurturing leads, driving sales, and producing repeat customers.

22 of our most profitable automated & manual promotion campaigns.

37 step-by-step walkthrough videos to guide you through every module.

55 brand new course resources including worksheets, templates, swipe files, checklists and more.

110+ email templates & examples to copy & inspire your own campaigns.

30-day, money-back guarantee with no questions asked.

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All Smart Marketer courses come with a 30-day, money-back guarantee.

If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!

Where You’ve Seen Us

  • 982 Main St. Suite 4-315 | Fishkill, NY 12524
  • 800-720-8028
  • ezra@smartmarketer.com

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