Get A-to-Z instructions from Amazon expert Brett Curry on how to set up a high-converting storefront, manage product logistics & use his advanced marketing tactics to unlock the world’s largest ecommerce marketplace.
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It’s without a doubt the biggest online marketplace in the world, and the potential upside is huge.
But there are some downsides, too — like lower margins, higher volatility and the fact that you don’t “own” the customer data.
That’s why we waited years before expanding onto Amazon.
So are the CPAs, and now we’ve acquired thousands of new customers who were loyal Amazon shoppers — who were never going to buy from our Shopify store.
That’s true for every sales channel (iOS reminded us of that). By scaling onto Amazon, we diversified our revenue streams and made our business more stable overall.
Amazon has new tools that make it easier to build brand loyalty, increase repeat purchases and provide a customer-centric experience without owning the customer data.
Over the last four years, Amazon has shifted away from generic products and has invested billions into helping sellers grow real brands.
And unlike other Amazon merchants, if you already run a D2C business then you can leverage that brand awareness to charge premium prices and scale even faster.
That’s how we were able to launch our Amazon store and accelerate sales from $0 to $5 million in the first 12 months.
Brett and his team have used this Amazon scaling system to grow dozens of brands, including high-profile clients like Native and Organify.
And in his experience, clients who scale their brand onto Amazon typically see a quick 10–15% increase in sales with little-to-no impact on other channels.
We’ve seen first-hand how powerful these strategies can be. In 2020 Brett and his team applied this process to BOOM!, and within the first 12 months, they helped us generate $5MM from our new Amazon store.
BOOM! had an uphill battle breaking into the marketplace because of low-value knock off products capitalizing on our brand. But Brett’s Defense // Acceleration Method helped us tackle these challenges while building out a high-converting storefront and driving new customer growth with profitable ads.
With these 7 modules and 52 videos, you’ll learn how to launch (or scale) your existing ecommerce brand onto Amazon in just 2 weeks.
Each module mixes strategy sessions, candid interviews & tactical step-by-step trainings with Brett Curry and experts from his $150 million/year Amazon agency — the same agency I hired to scale my own Shopify brand onto Amazon in 2020.
⊕ The Goal
⊕ “It’s Not Too Late to Get On Amazon”
⊕ Making Sales vs. Building a Brand
⊕ Amazon as a Primary or Secondary Channel
⊕ Building Customer Loyalty
⊕ Getting Familiar WIth Amazon
⊕ “Our Brand and Our Customer That’s Our True North”
⊕ Keyword Research
⊕ Keyword Research Template
⊕ Competitor Research
⊕ Refining Keyword Research
⊕ Listing Optimization
⊕ Listing Creation
⊕ Review Acquisition
⊕ “It All Begins with Keyword Research”
⊕ “You Got to Sweat the Small Stuff”
⊕ Account Setup
⊕ Seller Fees & Reimbursement
⊕ Average Cost of Amazon Fees
⊕ Customer Service & Messaging
⊕ Account Settings & Returns
⊕ Managing Shipping, Labeling, & Prep
⊕ Account Health
⊕ “The Devil is Truly in the Details”
⊕ “I Look at the Storefront As a Litmus Test”
⊕ Amazon Storefront Overview
⊕ Storefront Buildout
⊕ A+ Content Overview
⊕ A+ Content Buildout
⊕ Brand Story Overview
⊕ Brand Story Buildout
⊕ “It’s All About Your Brand”
⊕ “If You’re Not on Amazon, Someone Else is Getting that Sale.”
⊕ Amazon Sponsored Ads
⊕ Components of Sponsored Ads
⊕ Sponsored Product Ads
⊕ Sponsored Brand Ads
⊕ Sponsored Display Ads
⊕ Brand Defense Ads
⊕ Optimizing Your Ads
⊕ Optimization: Bulk
⊕ “Start With the Simple Things”
⊕ “Data is Only Valuable If You Take Action”
⊕ KPIs: Knowing What to Measure
⊕ Account Health Audits
⊕ Quarterly Growth Audits
⊕ “What Story is the Data Telling Us?”
⊕ “Test, Test, Test, and Re-Test”
⊕ Amazon Demand Side Platform (DSP)
⊕ Google to Amazon
⊕ Converting Search Terms and ASINs
⊕ “Whatever Your ‘Why’
Amazon Can Help You Get There Faster”
As you scale your ecommerce brand onto Amazon, this bonus resource will guide you through the content and help you absorb each lesson while you implement what you learn.
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First and foremost, Brett’s passion is helping eCommerce companies grow their businesses through creative marketing efforts.
And as the CEO of OMG Commerce, Brett has played a key role in the growth of some of the fastest-growing ecommerce companies today—including BOOM! by Cindy Joseph, Native deodorant, Smarty Pants vitamins, and many more.
He’s a repeat presenter at top industry events like Traffic & Conversion Summit, IRCE, Ecommerce All-Stars, Content & Commerce, SMMW, and MDMC. Brett is also the author of The Ultimate Guide to Google Shopping, and he hosts the eCommerce Evolution, a podcast centered on accelerating growth for eCommerce.
Scale your ecommerce brand onto Amazon in as little as 2 weeks.
Launch, manage & grow your storefront with Brett’s advanced Amazon advertising tactics
Diversify your revenue to make your business more stable, profitable & attractive to buyers
Capitalize on searches for your brand & products that are already happening on Amazon
7 modules with 52 videos of highly tactical, laser-focused strategy & implementation
30-day, money-back guarantee
Brett is offering a private 15-minute call with his team to help optimize your Amazon listing!
All Smart Marketer courses come with a 30-day, money-back guarantee.
If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!
