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Hello DTC Marketers & Entrepreneurs 

Scale from 7 to 8 figures with the community, strategy & support of Mentor Table.

Does it feel like what got you to $1M isn’t getting you to $10M?  Join our network of proven mentors & successful founders to get the clarity, tactics & feedback you need to unlock the next level of growth.

Strategic & Tactical Guidance

Learn what's working across the industry in weekly Strategy Sessions from Smart Marketer leadership and rotating guest experts.

Direct Feedback

Every week, submit your ads, emails, offers and more for tailored advice from Smart Marketer department leads.

Daily Support

Need help troubleshooting, or advice on a big play? Tap into the power of the group anytime with our private Slack channel.

Unmatched Community

Join a vetted group of 7-figure founders who are excited to learn, share, have fun, and help you reach your goals.

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“Previously when we’d come up to a roadblock we’d just get stuck with, ‘Who do we go to? Who do we ask for help?’… And since joining Mentor Table, we know we have people who have overcome all the challenges we’re facing… and that’s an extremely valuable resource that can save us so much time and energy.”

Anna
WinPro

★★★★★

Ready to break out of the "7-figure slump?"

We’ve seen it 1,000 times with brand owners: you experience the thrill of growing a successful business, but then you hit the “7-figure slump.”

Growth slows. The strategies that got you where you are stop working. Meanwhile, operations become more complex—a bigger business means a bigger team, more sales channels, a more complicated tech stack.

You’re probably feeling a little lost in the weeds. And as the owner you’re the top of the totem pole, so you have no one to turn to when:

You don't know which growth lever to pull next (or how to do it)

Opportunity knocks, or something goes wrong

And no one in your life that relates to your experience on a personal level

We’ve been there. We’ve scaled our own 7 and 8-figure brands, and through our courses and our agency, we’ve interacted with thousands of businesses that have been there, too. 

That’s why we created a community for brand owners who want to break out of the 7-figure slump, rediscover the joy of running their business, and regain the momentum they need to scale to 8 figures and beyond.

So we talked to dozens of owners and asked, “What would the perfect combination of strategy, support and community look like?”

Then we took their input—and our own experience scaling successful brands—and used that to create Mentor Table

Everything you need to scale to
8 figures—all in one place.

Take a seat at the table with dozens of brilliant founders and
get the strategy, community & support you need to reach the next level.

Tactics & Strategy

Weekly Strategy Sessions

Rotating trainings every week, giving you the best of what’s working (and what’s not) across our brands, our agency clients, and the industry at large. 

1ST TUESDAY

Business Strategy
w/ Ezra Firestone & Molly Pittman

2ND TUESDAY

Acquisition & Paid Traffic
w/ Molly Pittman & Pep Hufen

3RD TUESDAY

Monetization, Email & Backend
w/ John Grimshaw & Matt Shelar

4TH TUESDAY

Rotating Guest Expert
(Based on group feedback & requests)

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“The access is incredible. Being able to hear from Molly and Pep and John and Ezra on a regular basis… has been a real game changer in how we think about scaling.”

Daniel
RedDrop

★★★★★

Entire Smart Marketer Course Catalog

The best marketing education in the industry: master entire sales channels with our Smart Courses, or implement single high-impact strategies with our tactical Blueprints.

Meta Ads

Google Ads

Product Creation

Email Marketing

Business Systems

Amazon

Social Media Marketing

Ecommerce

Launch a Podcast

Launch an Ambassador Program

COMMUNITY

Mentor Table Live!

ON MENTOR TABLE LIVE:

"It's been really helpful to talk to other brands and get some insights into what's working for them... This experience is really intimate, is really personal. We get to talk with Molly, John, Ezra, everybody at Smart Marketer, in person and one on one."
- Derek (Outdoor Vitals)

Meet The Team

Grew a $165 million brand using Facebook as main acquisition channel

Helped teach 1,000s of marketers how to run ads through Smart Marketer courses

World renowned expert in ecommerce and conversion optimization

Ezra
Firestone

Founder

Smart Marketer

Grew a $165 million brand using Facebook as main acquisition channel

Helped teach 1,000s of marketers how to run ads through Smart Marketer courses

World renowned expert in ecommerce and conversion optimization

Molly
Pittman

CEO

Smart Marketer

Grew a $165 million brand using Facebook as main acquisition channel

Helped teach 1,000s of marketers how to run ads through Smart Marketer courses

World renowned expert in ecommerce and conversion optimization
Grew a $165 million brand using Facebook as main acquisition channel

Helped teach 1,000s of marketers how to run ads through Smart Marketer courses

World renowned expert in ecommerce and conversion optimization

John

Partner at Brez,

Structured, Konstant

why Join Blue Ribbon?

Looking For The Training, Resources & Support You Need To Scale Your Ecommerce Business? Look No Further.

HEY, I’M EZRA!

As of 2023, I’ve generated over $185 million in sales of my own products through my digital brands. I’ve done it all — physical products, info products, services, SaaS — and in the process I’ve gone from being a “solo-preneur” to leading a team of 170+ employees. 

I know what it takes to build a successful business, so if that’s your goal then you’ve come to the right place. There’s no other group like this in the world.

Nowhere else will you find a community of seven-, eight- and nine-figure ecommerce business owners who are all operating at the highest level: testing new strategies, sharing what’s working, and helping each other succeed through their collective experience, connections and friendship.

Gain access to expert insights and guidance from experienced professionals

Share knowledge and best practices with like-minded individuals

Stay up-to-date with the latest marketing trends and strategies

Develop meaningful relationships with potential partners and collaborators

Drive business growth and revenue increases through data-driven decision making

Do you need to be in this group to scale your brand?

No — only if you want to scale in the quickest, cheapest, and most pleasurable way possible, while avoiding all the headaches and pitfalls of trying to do it yourself.

See, most brands can reach 6 or 7 figures with one good sales funnel and a few employees. But as you approach mid-7 figures and your operation grows in size and complexity, you start to run into problems (and opportunities) you never imagined:

  • “How do I hire and train an entire team?
  • “How do I diversify my marketing strategy and branch out to new channels?”
  • “How do I keep the money I make and not lose it to unnecessary taxes or expenses?”

Blue Ribbon… the best thing going, hands down.

“Blue Ribbon… the best thing going, hands down. Ezra has helped us grow from 6 figures all the way to 8 figures.”

PETER GOODWIN
GROOVE LIFE

Membership Benefits

Come for the treasure trove of trainings, resources and connections; stay for the friendship and comradery of a one-of-a-kind community.

 

Learn how to master an entire marketing channel or skillset, like Facebook ads, email marketing, project management and more.

These on-demand trainings give you a comprehensive education on how to use the most popular digital channels to grow any business.

These channels are the foundation of any effective marketing strategy, and the skills you learn in our Smart Courses will serve you for your entire career.

SMART BUSINESS SYSTEMS

Management
Manage & scale operations across every department of your business.

smart amazon ecommerce

Amazon
Quickly add 10–15% in revenue to your ecommerce brand.

smart paid traffic

Facebook
Learn how to grow any business with Facebook ads.

smart email marketing

Email
Turn email into a huge revenue channel for your brand.

smart social

Social
Transform your side-hustle into a sustainable ecommerce brand.

smart google ads

Ads
Unlock the world’s largest traffic source with Google ads.

smart ecommerce

Scale
Build & Scale 8-Figure Businesses w/ Ezra Firestone’s Ecommerce System.

smart product creation

New Products
Learn to reach new audiences, monetize past customers & skyrocket profitability.

Plus get FREE mentorships worth over $8,991

These mentorships are taught live over 3 months, combining weekly strategy sessions with helpful feedback calls so you’re constantly learning, doing and improving. And whenever you need extra help, your instructor and/or team of expert coaches are there to answer your questions and help you overcome blocks.

train my traffic person

Learn how to grow any business with Facebook ads in Molly Pittman’s mentorship.

$2,997 value

TRAIN MY SOCIAL MANAGER

Create and amplify content to build a loyal fanbase and turn your business into a brand.

$2,997 value

train my email specialist

Unlock our 100+ templates to turn email into your most profitable sales channel.

$2,997 value

Stay Ahead Of What’s Working Now With Live Mastermind Calls

As a Ribboner you get complete transparency into my $85 million Shopify store, so you can copy what’s working and avoid what isn’t.

Every two weeks I host a live, members-only Mastermind Call to share what I’m working on, from the results of my latest split tests, email promotions and ad campaigns, to what I’m doing legally and financially to protect and grow my business.

Every call is recorded and timestamped by topic, so it’s easy to catch up on anything you miss or go back and review past videos.

(You get access to over 4 years of call recordings.)

Forge Partnerships And Strengthen Friendships At Blue Ribbon Live
 

Twice a year the group meets up for Blue Ribbon LIVE: our private, members-only event where we share our latest strategies, strengthen connections, and have some fun!

These events are two full days of brilliant sessions from Blue Ribbon members, my team, and guest experts (and maybe you some day!), hosted in amazing locations like Miami, San Diego, and Denver.

This isn’t your normal industry event — the content is curated specifically for this group of high-performing business owners, and the food, venues and entertainment are all top notch!

Ready to take your business to the next level?

Join Our Entrepreneurs at Blue Ribbon

Get advice, avoid mistakes, and stay connected with Blue Ribbon’s Private Facebook Group

Get Advice, Avoid Mistakes, And Stay Connected With Blue Ribbon’s Private Facebook Group

With the Blue Ribbon Facebook Group, 100 of the smartest minds in ecommerce are just a message away so you can get answers when you need them.

This is also where everyone shares their latest results and insights, so we’re learning from each other.

  • Seek advice on critical business decisions or emergency situations
  • Learn from the experiences and insights of 100 top ecommerce minds
  • Share their own successes and challenges
  • Get recommendations for tools, employees, and service providers
  • Tap into collective expertise for quick problem-solving
  • And connect with fellow members and potential collaborators

Register today to receive
These New Member Bonuses

Come for the treasure trove of trainings, resources and connections; stay for the friendship and comradery of a one-of-a-kind community.

Ezra’s Landing Page and Sales Funnel Builder

This Shopify page builder comes loaded with the templates from all of Ezra’s best campaigns, making it easy to copy the strategies from our Smart Courses and Live Mastermind Calls, and to implement your own

6 MONTH MEMBERSHIP

$1900+ value

Ezra’s post purchase upsell tool

Add pre- and post-purchase upsells to your Shopify store. (On average, users increase sales 10–15% immediately after installing this app!)

6 MONTH MEMBERSHIP

$582+ value

That’s a total of over $22,855 worth of bonuses!

Ready to take your business to the next level?

Join Our Entrepreneurs at Blue Ribbon

Are We A Good Fit?

Blue Ribbon isn’t for everyone…

“I HAVE INTEGRITY.”

We don’t believe in doing whatever it takes to make a buck. You must commit to using honest practices and treating your customers and employees with respect.

“I AM A SUCCESSFUL ECOMMERCE SELLER.”

To make sure we are all of the greatest value to each other, everyone must be a high-level seller both in terms of revenue and experience. To be considered, you must own an ecommerce brand that has averaged at least $100,000/month in revenue over the last year.

“I HAVE A TEAM”

I understand that blue ribbon is continuing education for my entire marketing team. Ads Manager, Social Media Manager, Email Marketer, Project Manager, etc.

“I HAVE A POSITIVE OUTLOOK.”

When you join Blue Ribbon, you contribute more than just your experience; you also add value via your mindset and personality. To join this group, you must bring enthusiasm and a positive attitude.

“I AM EXCITED TO LEARN AND SHARE.”

We’re all in this together! For Blue Ribbon to run at its full potential, you must be willing to share your wins and your losses, and you must be excited to learn from others. We share our experiences to help each other grow — not to brag. If you have to be the smartest person in the room, please be that person somewhere else.

Meet the Mastermind

The friendships and partnerships you make in this group will provide tremendous value throughout your career.

EZRA FIRESTONE

FOUNDER, BLUE RIBBON

Ezra has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $100 million in the past 4 years), and shares his personal and professional insights through Smart Marketer and Zipify Apps.

An outspoken proponent of “people over profit,” he leads a team of 95 employees while traveling the world educating business owners on how to build brands with integrity and purpose.

JOHN

CMO, SMART MARKETER

MOLLY

CEO, SMART MARKETER

VICTOR

concierge, blue ribbon

Meet Some Of Our Ribboners

You!

New Blue Ribbon Member

You’re a successful ecommerce business owner who’s excited to take your business to the next level with the help of Blue Ribbon.

You have a passion for learning and sharing, and you will bring positive energy to the group. You are just as interested as you are interesting, and believe there’s nothing to gain by being the smartest person in the room.

You aren’t focused solely on quick wins, and know that it takes commitment and consistency to build a sustainable brand. Fortunately, you’re willing to put in the work, and you know how to enjoy the process.

Blue Ribbon… the best thing going, hands down.

“Blue Ribbon… the best thing going, hands down. Ezra has helped us grow from 6 figures all the way to 8 figures.”

PETER GOODWIN
GROOVE LIFE

What are you waiting for?

The Blue Ribbon Mastermind group is designed to help members overcome challenges, optimize their marketing strategies, and achieve sustainable growth.

By joining this community, members can expect to:

  • Gain access to expert insights and guidance from experienced professionals
    Share knowledge and best practices with like-minded individuals
  • Stay up-to-date with the latest marketing trends and strategies
  • Develop meaningful relationships with potential partners and collaborators
  • Drive business growth and revenue increases through data-driven decision making

Ready To Join?

Blue Ribbon is only for people who fit the above criteria,
and access is granted on a case-by-case basis.

The price of the membership is $1,500 a month, with a one-time payment of $6,000. This investment is not negotiable. If it feels out of your price range, then Blue Ribbon is not right for you. We recommend investing your time and money elsewhere.

But if you think you’re a good fit and you’re ready to invest in the group, then we would love to have you apply. If your application is approved, Ezra will contact you so we can set up a one-on-one call to make sure this Mastermind is a good fit for you and your business.

Once you’re invited to join, there is no obligation to do so — but we hope you will!

Ready to take your business to the next level?

Join Our Entrepreneurs at Blue Ribbon

Complete this application form to apply